Jane Ellison (Borden)
Jane Ellison was a fictional character created in the 1920s by Borden to promote its Eagle Brand condensed milk. Jane, called a "culinary expert", promoted her "Magic Recipes" in magazine articles, on the radio, and in her 1930s pamphlets Magic! The most amazing short-cuts in cooking you ever heard of and New magic in the kitchen: quick, easy recipes made with sweetened condensed milk. Like Betty Crocker, she was also used as the contact point for consumers.
Her "Magic!" book is especially notable for its "Magic Lemon Cream Pie ", the ancestor of Key lime pie.
