In 1979, she founded the Document Design Centre at the American Institutes for Research in Washington D.C. and remained there as Director for thirteen years. The aim of the DDC was to streamline workplace documents for government agencies and major private companies by developing online document template models. She founded one of the first independent usability test laboratories in the United States of America in 1985, monitoring users who would test new user interfaces and document templates for the multinationals such as IBM and Hewlett-Packard among others. From 1992 onwards, she has worked as an independent consultant for government agencies and multinationals on usability and documentation. She has published three books on the subject, of effective writing, usability studies, and web communication, one of which has been translated into Chinese. Janice Redish, Ph.D. Business and services Janice Redish is president of Redish & Associates, Inc., a woman-owned, small business in Bethesda, Maryland, USA. Through her highly-interactive training and collaborative consulting, Ginny helps with content strategy, information design, plain language, usability, and writing for the web – including writing for the small screen of tablets and smart phones. Ginny is sought after as a speaker and workshop leader. She is a dynamic instructor who has trained thousands of writers and subject matter specialists in the United States, Canada, Asia, and Europe. Ginny has keynoted conferences in the United States, China, England, Finland, The Netherlands, Norway, Slovenia, and Spain. Many of Ginny's tailored training classes have been for economists, scientists, lawyers, and other professionals. She is an expert at helping professionals learn to meet their goals of technical and legal accuracy while also communicating clearly to their readers. Clients Ginny has completed more than 400 consulting, research, or training projects with clients in the United States, Canada, and Europe. This list names just a few of the many organizations Ginny has helped: • AARP • American Airlines • EPCOR • Google • Hewlett-Packard • IBM • Marriott International • Nokia • PayPal • SAP • Vanguard • Xerox • and more than 50 state, provincial, and federal agencies
Letting Go of the Words: Writing Web Content that Works Elsevier/Kaufmann, 2007 ; in over 400 WorldCat libraries
*Translated into Chinese by Dongni Wang as 胜于言传 : 网站内容制胜宝典 / Sheng yu yan zhuan : Wang zhan nei rong zhi sheng bao dian, 机械工业出版社, Beijing : Ji xie gong ye chu ban she, 2009.
*Review, Journal of Web Librarianship, 2, no. 4 : 607-608
Books, book chapters, and journal articles Ginny's book, Letting Go of the Words – Writing Web Content that Works, continues to receive rave reviews on Amazon.com and in blogs. Her two earlier books on usability techniques are considered to be classics: • A Practical Guide to Usability Testing • User and Task Analysis for Interface Design In addition, Ginny serves on the editorial or executive board of 3 journals and has published numerous papers and book chapters on various aspects of accessibility, information design, plain language, usability, and writing for the web. Professional associations and awards Ginny has served on the Board of Directors of the Center for Plain Language, Society for Technical Communication, and User Experience Professionals Association.
