An initial price is displayed. This is usually a low price - it may be either 0 or the seller's reserve price.
All buyers that are interested in buying the item at the displayed price enter the auction arena.
The displayed price increases continuously, or by small discrete steps.
Each buyer may exit the arena at any moment.
No exiting buyer is allowed to re-enter the arena.
When a single buyer remains in the arena, the auction stops. The remaining buyer wins the item and pays the displayed price.
Strategies
Suppose a buyer believes that the value of the item is v. Then this buyer has a simple dominant strategy: stay in the arena as long as the displayed price is below v; exit the arena whenever the displayed price equals v. This means that the Japanese auction is a truthful mechanism: it is always best to act according to your true value, regardless of the others' values. When all buyers play their dominant strategies, the outcome is:
The winning buyer is the buyer with the highest valuation;
A Vickrey auction is a sealed-bid auction, where all buyers submit their bids in advance, the highest bidder wins and pays the second-highest bid. It is a truthful mechanism. At first glance, its outcome looksidentical to the outcome of the Japanese auction. Moreover, the Vickrey auction is apparently much faster, since it does not require bidders to wait until the clock increases to the final price. However, the Japanese auction has several advantages that make it much more useful in practice.
Simplicity: the bidders do not have to report their values in advance; all they have to do is make a binary decision in each point of time, whether to remain or to leave the arena.
Winners' privacy: the winner does not have to reveal his true value - he only has to reveal the fact that his value is higher than the second-highest value.
Obvious truthfulness: acting according to the true valuation is a dominant strategy even if there are other bidders whose actions depend on your own action. In particular, being truthful is a dominant strategy even if the auctioneer secretly sends allies that bid according to your own bid.
Information revelation: buyers can see the exit-prices of the other buyers, and dynamically update their own valuation accordingly. This point is relevant when the buyers' valuations are affiliated. In this case, buyers in a Vickrey auction might be hurt by the winner's curse: if all buyers bid truthfully, the winner pays more than the actual value, since all other bids are lower. This, in turn, makes them to decrease their bids below their true value, and decreases the seller's revenue. In contrast, in a Japanese auction, buyers may gaininformation during the auction, so they are willing to make higher bids and this increases the seller's revenue.
An English auction is a dynamic "open outcry" auction. Here, the displayed price is increased by bidders shouting prices above the displayed price, rather than by the auctioneer's clock. At first glance, this seems equivalent to the Japanese auction: apparently, it is a dominant strategy for each buyer whose price is above the displayed price, to always bid the minimal allowed increment above the displayed price. However, in practice, jump bidding is often observed: buyers increase the displayed price much more than the minimal allowed increment. Obviously, jump-bidding is not possible in a Japanese auction. This may be seen as either an advantage or a disadvantage of the Japanese auction format.
