Jason Binn


Jason Binn is an American publisher and entrepreneur known for founding Niche Media and DuJour Media.

Biography

Binn was born in 1968 to Moreton and Penny Binn in Roslyn, New York. He graduated cum laude and early from Boston University's College of Communications in 1986.
Binn married Haley Lieberman in December 2003. They have three children and reside in New York City.

Publishing career

Binn began his publishing career at 23 at the advertising agency, D'Arcy Masius Benton & Bowles. Upon moving to South Beach, Miami he co-founded Ocean Drive magazine, a luxury publication focusing on Miami, in 1992.
In 1998, he founded Niche Media, a publisher of regional luxury magazines including Hamptons Magazine,Aspen Peak, Boston Common, Capitol File., Gotham, Los Angeles Confidential, Vegas Magazine and Michigan Avenue. The firm was acquired by GMG in 2007, for what is believed to be in excess of $100M. In 2010, Binn was appointed Chairman of Niche Media Holdings LLC.
In 2010, Binn was the Chief Advisor to Gilt Groupe, an online luxury shopping company In January 2016, Gilt was sold to Hudson’s Bay Company for $250 million.
In 2012, Binn founded DuJour Media, his first major media launch since he sold Niche Media in 2006. It is intended to connect with affluent readers, on and off line. DuJour partnered with Gilt Groupe to deliver a digital version of the magazine each month to the site's top 3 million customers. Gilt Groupe and its founder Kevin P. Ryan are investors in DuJour.
Since 2016, he has been Executive Director of JetSmarter, Inc.

Awards and recognition

In 2005, Binn was profiled in Forbes magazine's "Forbes 400", and was awarded Ernst & Young's "Entrepreneur of the Year." In 2007, he was the only media member inducted into the American Advertising Federation's “Advertising Hall of Achievement”. In 2008, he was listed in Crain’s “40 Under 40” list of successful entrepreneurs.
In fall 2012, Crain's New York credited Binn with making print magazines more successful in a time when print is losing market to digital media. He was also recognized by American Advertising Federation. In 2008 he was a recipient of Boston University's Distinguished Alumni Award for Service to Profession for his work in the field of communications and media.