Maroto was born in Vitoria-Gasteiz, Basque Country, on 6 January 1972. After completing his studies at the San Viator School in Vitoria-Gasteiz, he studied Economics and Business Administration at the University of Deusto and a Master's degree in public administration and management from IESE Business School. He is a People's Party politician in the Basque Country. In 1999, he took part in the elections for Mayor of Vitoria. After having been a member of New Generations of Álava and after the victory of the People's Party in Vitoria, he held the position of Deputy Mayor and Councillor for Finance for the PP from 1999-2007. In his two terms under Mayor Alfonso Alonso, he also served as Government Spokesman, president of the municipal company Gilsa, during which he was responsible for the management of industrial land in Vitoria; and Councillor in Charge of New Technologies. In 2008 Maroto became the spokesman for the People's Party in Vitoria, and served on the board of the municipal company Widening 21, which was in charge of urban expansion in Vitoria's new Salburua and Zabalgana areas. He was also the secretary of the People's Party in Álava, and one of the few members of the party who have publicly criticized its position on gay marriage. On November 5, 2010, in an interview with Radio Vitoria, he stated that "it would be a mistake to eliminate the gay marriage bill". On June 23, 2010, Maroto submitted his candidacy for mayor of Vitoria for 2011. He won the election on May 22, 2011, earning a score of 9 seats, and was declared mayor on June 11, 2011. On May 24, 2015, Maroto's party received the most votes and won 9 seats in the local elections of 2015. However, on June 13, 2015, Gorka Urtaran from the Basque Nationalist Party was declared mayor after gaining the votes of the councillors of EH Bildu, Sumando-Hemen Gaude and Irabazi. On June 18, 2015, he was appointed Sectorial Under-secretary of the People's Party by Mariano Rajoy, becoming a member of the People's Party's national board. He lost his seat in Congress in the 2019 Spanish general election, but the Cortes of Castile and León designated him as senator on 24 July 2019.
Family life
In June 2015, Maroto announced his engagement to longtime partner José Manuel "Josema" Rodríguez. The wedding was held on 18 September 2015 at Vitoria's city hall. The wedding gained political significance when it was announced that Prime Minister Mariano Rajoy, who had challenged the law approving same sex marriage when he was Opposition leader, would be attending the wedding as a guest.