Jim L. Mora
James Lawrence Mora is an American football coach who was most recently the head coach of the UCLA Bruins of the Pac-12 Conference. Prior to taking the job at UCLA, Mora served as a head coach in the National Football League, coaching the Atlanta Falcons from 2004 to 2006 and Seattle Seahawks in 2009. He has also served as an analyst for NFL Network and Fox Sports.
Mora played college football with the Washington Huskies from 1980 to 1983, and began his coaching career there as a graduate assistant in 1984. He is the son of retired NFL head coach Jim E. Mora.
Early years and playing career
As the son of an assistant coach in college football, Mora lived in various locations in the West as a child: primarily in Boulder, Colorado and also in California, mostly in the Los Angeles area. When Mora was 12, his father left Colorado after the 1973 season to join the staff at UCLA under first-year head coach Dick Vermeil.After one season in Los Angeles, the elder Mora accepted a position at the University of Washington under new head coach Don James, and the Moras moved north from Los Angeles to the Seattle area when the younger Mora was 13. His father coached the defensive line at UW for three seasons, then moved over to the pro ranks with the Seattle Seahawks in 1978, where he coached for four years under Jack Patera. The younger Mora attended Hyak Junior High and Interlake High School in Bellevue, and graduated in 1980.
Mora attended the University of Washington, where he walked-on and was a reserve defensive back / linebacker for the Huskies from 1980 to 1983. He appeared in two Rose Bowls and was a member of the Lambda Chi Alpha fraternity. Mora graduated from Washington in 1984 and began his coaching career under James as a graduate assistant for the Huskies, then moved to the professional ranks the following year.
Coaching career
Assistant coach
Mora hired on as a quality control coach with the San Diego Chargers in 1985, and moved up to coach the secondary in 1989. In 1992, he went to the New Orleans Saints to coach under his father, head coach Jim E. Mora. In 1997, the younger Mora moved to the San Francisco 49ers to coach under Steve Mariucci, and became the 49ers' defensive coordinator in 1999.Atlanta Falcons
In 2004, Mora was hired by the Atlanta Falcons as their head coach with a five-year, $7.5 million contract. He led the Falcons to a record of 11–5 and a first round bye in the playoffs. Atlanta hosted and defeated the St. Louis Rams 47–17 in the divisional round, and advanced to the NFC Championship Game, where they lost 27–10 on the road to the Philadelphia Eagles.In 2005, the Falcons went 8–8 and Mora characterized the season as a "disappointing year." This non-winning season continued one of the NFL's strangest records – the Falcons had never had back-to-back winning seasons in the history of the franchise, a 40-year statistical oddity that no other modern professional team has matched. This record ended in 2009. During a rematch of the 2004 NFC Championship with the Philadelphia Eagles, Mora was seen smelling ammonia capsules on the sidelines during a Monday Night Football broadcast. John Madden noted that some coaches use the capsules during games, although they are mostly for players' use. Following the 2005 season, Mora signed a three-year contract extension with the Falcons, which guaranteed the final two years of his original five-year deal, and added a sixth in 2009.
The national media and the Falcons fans had high expectations in 2006, but they fell to a 7–9 record. Atlanta lost their final three games, including two at home, and missed the playoffs for a second straight year. On December 14, while the Falcons were still statistically alive in their quest for the playoffs, Mora said during a radio interview with Dave "Softy" Mahler and former Huskies teammate/roommate Hugh Millen on Seattle sports-talk radio station KJR-AM that if it were offered, he would take the head coaching job at the University of Washington, "even if were in a playoff run." While Mora later claimed that he was only kidding, he was criticized by many Falcons fans as well as members of the national media who claimed that making such comments was irresponsible. Team owner Arthur Blank publicly expressed his disapproval of Mora's comments.
Following the season, the Atlanta Falcons announced that they had fired Mora. Arthur Blank told the media,
Mora turned to broadcasting after being fired from the Falcons when he became a contributor to NBC's playoff coverage.
Seattle Seahawks
The Seattle Seahawks hired Mora as assistant head coach and defensive backs coach on January 21, 2007. Following the 2007 season, Mora interviewed for the Washington Redskins head coaching job after Joe Gibbs resigned, but Mora declined the position to stay with the Seahawks. Mora was announced as the successor to Mike Holmgren prior to the 2008 season and signed a five-year contract through the 2012 season, estimated at $4 million per year.Mora was officially named the seventh head coach in franchise history in 2009, upon Holmgren's retirement after the 2008 season. His first official press conference as the new Seahawks head coach was given on January 13, 2009, where he enthusiastically shared his vision of bringing a Super Bowl championship to Seattle and having a championship parade from the Space Needle to the 'Hawks stadium, Qwest Field.
After going 5–11 in his only season as Seahawks head coach, Mora was fired on January 8, 2010, with three years and $12 million remaining on his contract. Mora was replaced by former USC head coach Pete Carroll.
UCLA
On December 10, 2011, the UCLA Bruins announced the hiring of Mora as head coach, replacing alumnus Rick Neuheisel. Mora signed a five-year contract for $12 million, plus incentives. He immediately went to work as the head coach by hiring Adrian Klemm, Steve Broussard, Demetrice Martin and Eric Yarber as assistant coaches. Less than two months later, the results came early, as UCLA landed a consensus No. 12-ranked recruiting class in 2012 after having a class ranked in the high 40s at Rick Neuheisel's departure. In his first season as head coach, the 2012 UCLA team went 9–5, including a victory over rival USC by a score of 38–28 and clinching the Pac-12 South title for the second year in a row. Standout players that year included freshman quarterback Brett Hundley, NFL first-round draft pick defensive end Datone Jones, and UCLA's all-time leading rusher Johnathan Franklin. Building on the team's success, Mora landed the No. 11-ranked recruiting class of 2013, UCLA's highest ranked recruiting class in the last two decades. During the 2013 season, Mora and the Bruins finished 10–3 with notable wins over No. 23 ranked Nebraska and No. 23 ranked USC, and a Sun Bowl win against Virginia Tech. In 2014, he led UCLA to their ninth 10-win season in school history, and just the third time in their history that they have won 10 games in consecutive seasons.Because of his success at UCLA, Mora was courted by his alma mater, the University of Washington, to fill their vacated head coaching position. During his time as head coach of the Atlanta Falcons, Mora jokingly described the position at the University of Washington as his "dream job." However, Mora turned down a reputed offer and extended his contract with UCLA for another six years, stating that he wants to eventually "hopefully retire" as head coach of UCLA. Weeks later, Mora reaffirmed his intent to remain UCLA's head football coach by turning down a reputed offer for the head coaching position with the University of Texas. In 2014, Mora earned almost $3.5 million, which is a 44 percent increase over the $2.4 million he earned in 2013, making him the highest-paid employee of the state of California as of that year.
Jim Mora was fired on November 19, 2017, one day after UCLA's third consecutive loss to its crosstown rival USC. After going 29–11 through the first 3 seasons, he was 17–19 in the last 3 seasons.
Broadcasting career
After his dismissal by the Seahawks, Mora accepted a position as a commentator with the NFL Network.In August 2010, Fox Sports announced that Mora would be serving as a color analyst on the network's NFL coverage for the 2010 season. He was a sideline reporter and teamed with play-by-play announcer Dick Stockton and analyst Charles Davis to call regional games.
During NFL Network's Thursday Night Football schedule, Mora, alongside analysts Kurt Warner, Sterling Sharpe, Brian Billick, Jay Glazer, and host Fran Charles could be seen on Thursday Night Kickoff Presented by Sears from Los Angeles. Mora and Billick could also be seen every Monday during the season on The Coaches Show, providing a breakdown of the biggest storylines and decisions behind Sunday's matchups from a head coach's perspective.
In July 2019, it was announced that Mora would be serving as a rotating color analyst on the network's ESPN College Football coverage.
Family
Mora has separated from his wife, Shannon. They have a daughter, Lillia, and three sons, Cole, Ryder, and Trey. His son, Ryder, is a freshman at the University of Maryland and graduated from Loyola High School in Los Angeles, CA. Ryder was also a member of Loyola's lacrosse team that won two Southern Section championships, while he was there. Jim's daughter, Lillia, is a senior at USC.Mora has two brothers, Stephen, a mortgage broker in Bend, Oregon and Michael, an architect in Seattle. With middle name Lawrence after his grandfather, Mora is not a junior, as his father's middle name is Earnest.
The Moras run the Count On Me Family Foundation, an organization that targets children from low socio-economic backgrounds, children with mental and physical disabilities, and children deemed "at-risk," as well as those that lack stability or support in their lives.