Louderback started out working for Fortune 100 companies in the 1980s building computer systems and LAN-based client-server systems. In 1991, Louderback was hired as the Executive Lab Director of PC Week magazine. In his time with the publication, Louderback refined the product reviews into essential news stories. For his work, he was awarded "Best Journalist" in 1993 by the SPA. Louderback's next position was as the Editor-in-Chief of Windows Sources from 1995 to 1996 in New York. In 1996, Louderback headed back to Boston to become the Vice President and Editorial Director at PC Week. In 1997, Louderback headed out to San Francisco, California to be Vice President and Editorial Director of ZDTV, the first 24-hour technology television channel. He was in charge of the program content for the channel. He also appeared in numerous segments on the network, and hosted the Fresh Gear show for three years. In 1999, he developed the "Best of CES" awards program for the CEStrade show. This program judges new products on the trade show floor and still continues to this day. studio Louderback developed a daily, live, 8-hour TechTV news program called TechLive in 2000. The show supplied viewers with a steady stream of market news, technology reporting, product information, and CEO interviews. Louderback became Editor-In-Chief for Ziff Davis Media's internet properties in 2002, he managed PCMag.com, eWeek and Microsoft Watch. He was promoted to Senior Vice President and Editor in Chief of PC Magazine in the fall of 2005 where he managed DL.TV, Cranky Geeks, and ExtremeTech, TechnoRide, GearLog, and Smart Company. He also did a weekly podcast along with Patrick Norton called What's New Now as well as a video podcast called DL.TV. In 2007, he wrote "The iPhone is deeply flawed. Apple will sell lots at first and then sales will plummet." On July 10, 2007, Louderback became CEO of Revision3. After 7 years, Louderback resigned to focus efforts on a book about being a first time CEO. On August 29, 2017, Louderback was named as CEO of VidCon, replacing VidCon co-founder Hank Green. Louderback had served as editorial director of VidCon's industry programming track for the last three years.
Author
Louderback is the author of the book TechTV Microsoft Windows XP for Home Users.
Contributor
Since early 2011, Louderback has been one of the featured "CoolHotNot Tech Xperts," along with John C. Dvorak, Chris Pirillo, Dave Graveline, Robin Raskin, Dave Whittle, Steve Bass, and Cheryl Currid. At CoolHotNot's web site, Dvorak shares his "Loved List" of favorite consumer electronics, his "Wanted List" of tech products he'd like to try, and his "Letdown List" of tech products he found disappointing.