Valley Rock Festival is held annually on the last weekend of July. Sharing many artists, the festival is arranged by 9 Ent, which is Smash Corporation, and in close coordination with Japanese Fuji Rock Festival. In 2009 on the festival’s maiden year, there were some controversies regarding the festival's split from neighboring Pentaport Rock Festival. However the festival’s sponsor changed to Mnet media in 2010 and CJ E&M in 2011. VRF has been successful and has grown into one of South Korea’s biggest music festivals.
Location
VRF is held at Jisan Valley Ski Resort, in Icheon, Gyeonggi Province, South Korea. So it had been called JVRF. The resort is in Icheon for the administrative district; however, it is closer to Yongin. In 2013 and 2015, the festival was held at Daebu Sea Breeze Theme Park located in Daebudo, Ansan, Gyeonggi Province, under the name Ansan Valley Rock Festival. The festival wasn't held in 2014.
Festival grounds
There are three stages at the festival. The first stage is a Big Top Stage that is a main stage outside. Headliners perform on that stage. Another stage is a Green Stage that is smaller than the Big Top Stage. There is also an Open stage for amateur singers.
Buying tickets
Tickets to the festival are restricted to four tickets per person. Ticket sales are divided into three phases. The first phase of ticket sales, called Early Bird, is without announcements. That sale is on the Internet usually starting in February. Headliners and other musicians are notified gradually until the third phase of ticket sales. They sell three days passes and day tickets. They do not sell day tickets at first and camping is not available for day tickets. There are also ticket booths on that day. Disabled people get discounts up to 50% off.
Accommodation
Most people who stay at the festival camp in a tent.
Organization (Events in Festival)
Catering, and some retail services are provided by various small companies, typically mobile catering vans, with food stalls on site. From 2010 on, people at the festival can only buy goods or food with T-money cards.
July 26 18gram, 3rd Stone, Cat Power, The Cure, Daybreak, DIIV, Fantastic Drug Store, Lee Ji-hyung, M.I.B, Polyphonic Spree, Remnants Of The Fallen, Reflex, Roy Kim, The Solutions, Spring Summer Autumn And Winter, Vampire Weekend, Whowho, The xx. July 27 3rd Line Butterfly, 9 And The Numbers, Achime, Asian Chairshot, Bulldog Mansion, Bullssazo, Dear Cloud, Galaxy Express, Han Hee-jung, Hologram Film, Lena Park, My Bloody Valentine, Nell, No.1 Korean, Pia, Primary & Zion.T & Yankee & Rhythm Power, The Ratios, Skrillex, Stereophonics. July 28 2nd Moon, Coheed and Cambria, Commonground, Foals, fun., Guckkasten, Hurts, Idiotape, Moodsalon, Nine Inch Nails, Peppertones. Priscilla Ahn, Romantic Punch, Shaun & Born Kim, Steve Vai, TOKiMONSTA, Yoo Seung-woo.