Johan Cruyff Institute


The Johan Cruyff Institute is an educational institution, founded by Johan Cruyff, aimed at educating athletes, sport and business professionals in the field of sport management.

History

The academic institution was founded in 1999 with a program for 35 athletes as part of the Johan Cruyff Academy of Amsterdam and has since then become a global network. In 2002, the Johan Cruyff Institute Barcelona was opened and established as the international headquarters, and the expansion proceeded to Mexico, Amsterdam, Stockholm and Peru.
There are 5 Johan Cruyff Institute, 3 Johan Cruyff Academy and 5 Johan Cruyff College.

Sports education

The Johan Cruyff Institute learning programs have been designed by sport industry professionals enriched by personal experiences from faculty and students. Its academic programs are distinctive and tailor-made for the specific needs of athletes and sports professionals. The learning experience students go through, is boosted by its learning model which is:
The sport industry has had a growing impact on the global economy over the last 20 years with investment in public infrastructure, mobilizing resources and creating new professions and jobs. Today it is one of the professional sectors with the most economic momentum, creating opportunities for many people who aspire to a future in the world of sports. Sport Management is a field of education concerning the business aspects of sports.

Sports marketing

In markets that are becoming increasingly more competitive, sports marketing and sponsorship have become high-impact areas for business success. Consequently, there is a growing demand for trained specialists in the whole sports marketing cycle, both in sports companies as well as in sports foundations, associations, federations and organizations.

Football business

is undoubtedly the most powerful and most popular sport in the world, linking communities, stirring emotions and breaking down cultural barriers. Football has also become one of the most profitable industries, with a significant economic impact in infrastructure development, sponsorships, TV rights and transfers of players.

Coaching

is more than the use of tactical and technical knowledge as per Johan Cruyff's vision. Coaching is about managing oneself, the players & staff, the team and the environment. Each participant's personal background is the base for their further development and better understanding of themselves as a coach and/or manager.

Awards

Johan Cruyff Institute has appeared on sportbusiness.com's list "Postgraduate Course Rankings - The Top 40"

Notable alumni