John Roberts (British businessman)


John Roberts is a British businessman. He is the founder and CEO of AO World, an online retailer specialising in electrical goods.

Early life

Roberts grew up in Bolton. He went to Bolton School, and earned eight GCSEs, but failed his A levels in maths, geography and economics.

Career

Roberts started his career as a kitchen salesman.
In 1999 or 2000, he founded Appliances Online, after a friend bet him £1 to set up a business.
In May 2019, the Sunday Times Rich List put Roberts' wealth at £210 million.
In February 2017, he stood down as CEO of AO World, and was succeeded by Steve Caunce. Two years later, in January 2019, AO World announced that Caunce was stepping down as CEO, and Roberts was reassuming the role.

Personal life

He is married to Sally Roberts, they have five children, and live in Bolton.. He will not allow his children to work for the company, nor will they inherit, and is "considering putting his wealth into a charitable trust".