The Johnny Rockets Group Inc. is an American restaurant franchise whose themed decor is based upon 1950s diner-style restaurants. Decor includes Coca-Cola advertising, featuring nearly life-size cardboard illustrations of women in World War II armed services uniforms, individual jukebox stations, chrome accents and red vinyl seats. The menu, presentation, counter seating and grilling area are based on an original restaurant from 1947, The Apple Pan in West Los Angeles. Hamburgers are grilled-to-order in full view of the customers and are served wrapped in paper in metal baskets. One location in Hawaii is called "Rock 'n Fun" and also has an arcade.
History
Johnny Rockets was founded on June 6, 1986, by Ronn Teitelbaum of Los Angeles, California, and "crafted as a 'nongimmicky' recreation of the 1940s-vintage malt shops of his childhood". The first restaurant was established as a 20-stool counter operation on Melrose Avenue in Los Angeles. This location permanently closed on October 26, 2015. Ronn Teitelbaum died on September 11, 2000, at the age of 61. In February 2007, it was announced that RedZone Capital, the private equity firm of Daniel Snyder, was set to acquire the chain. Snyder announced plans to expand the chain both within the United States and worldwide, including the launch of smaller outlets known as Johnny Rockets Express. Snyder recruited industry veteran Lee Sanders from Buffalo Wild Wings, formerly with Dunkin Brands, General Mills and Pepsico, to serve as President and CEO. A sit-down restaurant owned by Six Flags, Trappers Adirondack Grill, was converted to a Johnny Rockets in June 2008. In April 2009, the new Yankee Stadium opened with Johnny Rockets stands throughout the site. These stands serve traditional Johnny Rockets hamburgers, french fries, shakes, and malts, among other menu items. FedExField, home of the Washington Redskins, features Johnny Rockets concession areas. The world's largest Johnny Rockets franchise opened on June 6, 2012, at the corner of Abraham Lincoln Avenue and Bolivar Avenue in Santo Domingo, the capital city of the Dominican Republic. The restaurant has more than and seating for more than 200 guests. In 2013, RedZone Capital Management sold the company to Sun Capital Partners.
In 2009, the company and CEO John Fuller was featured in the hit TV showUndercover Boss on CBS in the US and on Channel 4 in the United Kingdom. The sixth episode of the anime series Blood Blockade Battlefront features a parody of the restaurant called "Jack & Rockets" which the characters Leonardo Watch and Nej order from a lot. The action/comedy series Wrestlicious featured comedy sketches with "50s Girl Shauna Na" which were filmed at Johnny Rockets in downtown Tampa FL.