Early in his career, Ivay formed a theatrical production company with two friends. Over a nine-year period they produced over thirty-five national touring productions working with some of Britain's best known theatres and promising directors. Whilst with ITF, he wrote the stage plays Inside the Firm which told the story of Tony Lambrianou's involvement with the Kray Twins and Freebird a motorcycle based comedy. After leaving ITF, Ivay adapted and directed the screen version of Freebird. Working with the producers and production team from the British movies Layer Cake and Kick-Ass. Freebird was shot in London, Hay-on- Wye, Brecon Wales and Los Angeles. The film starred Phil Daniels, Gary Stretch and Geoff Bell. Supporting cast included Peter Bowles, Arthur Brown, Laila Rouass and Caroline Hunnisett. The film was released in cinemas across the UK in spring 2008. The film's London premiere was at the Empire, Leicester Square. Freebird's American premiere was at the Sunset 5 Movie Theater on Sunset Boulevard Los Angeles on 27 October 2008. The film was an entry at the 2009 Academy Awards. In 2009 Freebird was screened at the Berlin and Cannes film festivals. The film was re-released on DVD in 2011 by Anchor Bay Entertainment as a Triple Bill along with Withnail and I and The Long Good Friday under the heading - The Brit Collection. The original soundtrack for the film was produced by Youth who also produced Urban Hymns by The Verve amongst many other notable British and world artists including Embrace, The Prodigy, Paul McCartney, Primal Scream, JAMES and The Cult. The soundtrack from the film was released in Spring 2010. Ivay's latest project 'Delorean' tells the story of John Deloreans struggle to build the DeLorean Sports car in Belfast between 1978 and 1982. The play premiered at the Assembly rooms as part of the 2017 Edinburgh Festival Fringe. It gained five-star ratings from and the ; and four-star ratings from the Daily/Sunday Mail, Daily Record and . The Telegraph rated it as one of the ten best shows at that year's festival. A further production is being planned as a National Tour. As an actor, he has appeared many times on stage. His film and television credits include The Gigolos, Telstar and Freebird, BBC Drama Spooks, The Bill, The Vet and The 10 Percenters.
Personal life
Ivay is married to the actress Caroline Hunnisett. The couple have a daughter Tawney and a son Ned.
Other work
Ivay is the Creative Director of a project to build a theatre in his home town of Blandford Forum. The project is called .
Credits
Director
Freebird - Feature film - Nationwide cinematic release UK 2008, Also Berlin Film Fest 2009, Cannes Film Festival 2009 and USA 2008. Opening Film, Dalmatian Film Festival ; prior to Russian & Eastern Europe Cinema Release.