Joshua Stephen Tetrick is an American social entrepreneur and speaker. He is currently the CEO of JUST, Inc., formerly called Hampton Creek, a food startup company based in Northern California. Tetrick spent three years in Sub-Saharan Africa working on various social campaigns, including a United Nations initiative in Kenya and teaching street children in multiple African countries as a Fulbright Scholar.
Tetrick was hired by the Liberian government to work on the reform of Liberia's investment laws for its president, Ellen Johnson-Sirleaf, a job that he has joked in interviews he was not qualified for at the time, but learned a tremendous amount in doing. He also worked on other social campaigns, including teaching street children and working to encourage child prostitutes from lives on the streets and into schools. This worked help with the idea for the basis of the non-profit organization, "More Than Me." It was in Africa that Tetrick also first noticed serious issues with the global food system. In January 2011, he launched a crowdfunding website for social startups called 33needs. The venture ended 11 months later, in late 2011.
Business career
After returning from Africa, Tetrick worked for Toms Shoes for short period of time before launching 33needs. In June 2011, Tetrick developed the idea for Hampton Creek with his friend, Josh Balk. The idea stemmed from issues both of them noticed in the global food system. Tetrick began initial business plans and meetings with Khosla Ventures, a Palo Alto-based venture capital firm later that summer. Hampton Creek received its first round of funding in December 2011 and a second round in June 2012. Tetrick has been interviewed for his work with Hampton Creek in Bloomberg Businessweek, NPR, and The New York Times. In March 2013, Tetrick and Hampton Creek became one of three companies to be featured in Bill Gates' documentary, The Future of Food. In June 2013 Tetrick spoke at a TED conference in Edmonton, Alberta, Canada on the future of food. In June 2014, Inc. included Tetrick in its annual "35 Under 35" list. That same month, CNBC named Hampton Creek to its annual "Disruptor 50" list and invited Tetrick to appear live on air with Jim Cramer.
Fundraising
Tetrick invested $37,000 of his own money into Hampton Creek in 2011, shortly before Khosla Ventures provided $500,000 in seed funding to the company. He is responsible for attracting investors including Li Ka-Shing, Peter Thiel, and Vinod Khosla to Hampton Creek, and his efforts have resulted in a total of $120 million in fundraising for the company.