Juicy Juice


Juicy Juice is a brand of juices and juice concentrates geared toward children and sold in the United States using the slogan "100% juice for 100% kids."

History

Juicy Juice was introduced by Libby's in 1977. Prior to March 2006, it was known as Libby's Juicy Juice. It was then labeled under the Nestlé parent brand. In 2014, the Juicy Juice brand and business was sold by Nestlé to Harvest Hill Beverage Company, a portfolio company of Brynwood Partners.

Manufacture

Until the sale by Nestlé, Juicy Juice was manufactured in Ocean Spray production facilities, as a result of a 2002 joint agreement between Nestlé and Ocean Spray.