On April 3, 1948, the station first signed on as KBEE-FM. It was one of the first FM stations in Central California. It was owned by The McClatchy Company, which publishes the Modesto Bee newspaper, giving the station its call sign, KBEE. A few years later, in 1951, McClatchy added an AM station, 970 KBEE. At first, both stations were simulcast. But through the late 1960s, 70s and 80s, while the AM station carried a full servicemiddle of the road music format, KBEE-FM had a largely automatedbeautiful music sound. In 1992, the station was purchased by Citadel Broadcasting and moved from easy listening to a hit country format, switching call letters to KATM under the helm of then Brand Manager, Scott Mahalick. Citadel merged with Cumulus Media in 2011. Through the years, KATM has continued as a country music station, and is among the top rated stations in both Modesto and Stockton, with significant listenership in the Merced radio market.
Past Listener Appreciation performers
Blake Shelton
Taylor Swift
Craig Morgan
Eric Church
The Band Perry
Lee Brice
Joe Nichols
Tracy Lawrence
Clay Walker
Jerrod Niemann
Eli Young Band
Lauren Alaina
Mark Chesnutt
Lee Ann Womack
Steve Holy
Montgomery Gentry
Toby Keith
Gretchen Wilson
Rascal Flatts
Thompson Square
Parmalee
Gloriana
Keith Anderson
Travis Tritt
Josh Turner
Carly Pearce
Chris Janson
Locash
Jordan Davis
Jimmie Allen
Mitchell Tenpenny
Cassadee Pope
Everette
Dillon Carmichael
Program directors
Scott Mahalick was the GM and spearheaded the branding of the "KAT". Mahalick went on to program in San Francisco, Seattle and now is at Portland, Oregon country station KUPL.
Ed Hill left the station to serve as OM at KUBL in Salt Lake City, Utah, in 1998. Hill left Citadel in 2011 to take on the job as program director of KMPS in Seattle, Washington.
Randy "Bubba" Black, a native of Manteca, California was a former KATM employee, who returned to the station after the departure of Ed Hill. Black had programmed the Bull in Reno and served as program director for the KAT from 1998 until 2011. Black continued the KATM tradition of market dominance during his tenure.
Nikki Thomas, formerly of WKSF in Asheville, North Carolina and Infinity Broadcasting stations KWYE and KDJK in Fresno, California, came to work for the station as Music Director in 2006 and served as program director after Black left in February 2011 until moving to WIVK Knoxville. Thomas programmed both KATM and WIVK from August 2016 until December 2016 when Andy Winford was brought in as the new program director. KATM was noted in the Congressional Record by Rep. Dennis Cardoza for Community Service, May 15, 2012
Andy Winford arrived in December 2016 and is the current program director. Winford was formerly the program director of KATS-FM and KIT-AM in Yakima, Washington, the operations manager of KCTR, KMHK, KKBR and KBUL-AM in Billings, Montana, the program director of CHBN/Edmonton, Canada, program director of KKBZ-FM and KHIT-FM in Fresno, California, and the operations manager of KURQ, KSLY & KSTT in San Luis Obispo, California.
Air staff
Morning Show : DJ Walker in the Morning with Jaimee Lee & Erin