KBAZ started out as KBMG, a top 40/AOR hybrid originally licensed to Hamilton, Montana. The station increased its power to provide rimshot coverage of the Missoula area in the wake of its top 40 station XT93 flipping to Country music. It provided some coverage although the station met some interference from a station with the same frequency in Kalispell. In 2000, the station moved briefly to its present frequency before a period of stunting. The power was also increased so the new station could have local reception from Missoula down to Hamilton The blaze was first heard in Missoula on March 27, 2000. At that time, it was an alternative station playing a mix of today's rock with 90s grunge. Over the first half of the 2000s it added harder titles and took shots at KZOQ, Missoula's other rock station, for playing too much old music and proclaiming themselves as the future of Missoula radio. Over the next ten years, "The Blaze" would slowly segue from an alternative to an active rock station. From day one blaze's mission was to not be confined to a format. Whether classified a rock or alternative format the Blaze proclaimed to be the hardest rocking radio station in Montana. For a long time the Blaze did not play any titles older than 1990. Even during the days as being classified as an alternative rock station the blaze played more hard rock and heavy metal that did not make the modern rock chart. They claimed to be the first radio station to break new music and new bands. The Blaze competed with KBGA in promoting local hard rock and metal. In 2004 the blaze added skratch n sniff and hard drive. These shoes were more tailored to an active rock audience and the blaze started playing a large amount of heavy metal product not heard in the alternative format. The current based playlist direction changed in the wake of their acquisition by Townsquare Media from Clear Channel. In the past year, for a time in the late 2000s, Townsquare has changed their alternative stations into active rock, with 96.3 The Blaze being one of them. It was also at this time The Blaze along with The other radio stations in The Missoula cluster, started streaming online and tried to be more interactive with The listener. "The Blaze" is still a current's based rock station but occasionally plays classic AC/DC, Guns N' Roses, and Metallica. Most of the older selection involves classic metal and hard rock. The blaze has been through a number of local morning shows and at one time aired Mancow radio experience when it was at the height of popularity. They now air Free Beer & Hot Wings and are part of Townsquare's Loudwire Network of active rock radio. More recently town square has been readding Alternative radio stations to its portfolio. As of February cluster mate 101.5 KAMM will pick up the Alternative format the Blaze started out with. More recently town square has changed their active rock stations to be more compatible with its Ultimate classic rock brand.
