On September 1, 1960, the station signed on the air as KCHV-FM. It was owned by the Coachella Valley Broadcasting Company and it simulcast co-owned AM 970 KCHV. The two stations mixed middle of the road music, news and talk. By the late 1960s, KCHV-FM was separately programmed with an automated country music format. In 1972, in response to the growing Mexican-American community in the Coachella Valley, the station switched to a Regional Mexican music format, with the new call signKVIM. Starting in 1974, both KCHV and KVIM changed their programming late nights to play progressive rock from 10pm to 6am. Scott Roberts, later with KKRZ Z-100 in Portland, Oregon, worked the late night shift at KCHV/KVIM and was the first disc jockey to play a free form rock format in the Coachella Valley. Roberts left KCHV/KVIM in 1976. In 1983, the AM and FM stations switched formats. AM 970 became Spanish-language KVIM, playing Regional Mexican music. FM 93.7 returned to KCHV-FM, airing middle of the road music, talk and news by day, and album rock at night.
Album rock
The station began calling itself The Rock and airing a more structured Album Rock format in 1985, based on playing the biggest selling rock artists. Program Director Cyrene Jagger was able to get KCHV-FM recognized as a reporting station for Radio & Records and FMQB radio industry magazines. She developed a complete rock music library and began coordinating live concerts and invited rock artists visiting the Coachella Valley to come on the air. Jagger remained as Program Director until 1989. For six months in 1988, KCHV-FM had a brief call sign change to KRCK. But the Federal Communications Commission failed to recognize those call letters were already claimed by another radio station, so 93.7 returned to KCHV-FM. KCHV-FM achieved some of its biggest success under Operations Manager Bill Todd from 1989 to 1991. Todd, who had worked at such stations as WIBG, Philadelphia; WRKO, Boston; KHJ, and KMET, Los Angeles; built up KCHV-FM into a major album rock station in Southern California. Russell J. and Cyrene Jagger hosted mornings, Jim King in middays, John O. in afternoons with nights handled by Jimi "The Hitman" Hurley, Shawn The Trogg and Mitch Michaels. Other notable contributors of the time were Rhonda Todd, Bobby Blue, Don James, DJ Martin, Satch Miata, Angela Nixs, Michael Parks, Brian Ross, Shana, Guy Smith, Igor Smith, Jackson T, Jill West, Christy Wild, and Kate Willis.
Switch to KCLB-FM
In 1991, Bill Todd departed and the station switched its call letters to KCLB-FM. In the mid- and late-1990s, KCLB called itself "The Valley's Best Rock." Its program director was J.J. Jeffries; he was replaced by music director Ron Stryker, who guided the station the top of the Coachella Valley ratings. Disc jockeys during this time included Jeffries and Stryker, Katie Brock, John O, Tony Montana, Jon Pergl, Bill Royal, Christian Stiehler, Steve Santogrossi and Liz West. Between 2003 and 2005 former Anchorageradio personality & programmer Rick Sparks worked with Operations Manager Gary DeMaroney and consultant Greg Ausham to move KCLB-FM into an Active Rock format while keeping relevant classics in rotation. When General Manager Keith Martin decided to have Sparks work on one of KCLB's sister stations, Antdog took over as KCLB-FM's Program Director in 2005 and changed the station moniker from "The Rock" To "93Seven KCLB Rocks." Antdog gave the station a harder edge. In June 1994, KCLB-FM aired a one-hour comedy segment titled "Men Are Scum." Female callers described men in humorous yet controversial ways and the segment made national headlines. In 1998, KCLB-FM and AM 970 were bought by Morris Communications for $7 million. The AM station switched to a Spanish Contemporary format, taking the call letters KCLB. Several years later, it moved to an English-language News/Talk format as KNWZ. In 2014, Alpha Media, based in Portland, Oregon, acquired a number of Palm Springs-area radio stations, including KCLB-FM and KNWZ, as well as 1140 KNWQ, 1270 KFSQ, 92.7 KKUU and 95.5 KCLZ.
