KJCE KJCE is an AM radio station licensed to Rollingwood , Texas , and serving the Greater Austin . The station airs a talk radio format and is owned by Entercom Communications . The station has studios and offices on Westbank Drive, off Loop 360 , near Westlake High School . The transmitter is off Johnny Morris Road, near Loyola Lane. In 2015, the station began simulcasting on HD Radio , using the HD2 carrier of FM sister station 95.5 KKMJ .Programming KJCE runs mostly nationally syndicated talk shows . Weekdays begin with This Morning , America's First News with Gordon Deal . Then at 8 a.m., Brian Kilmeade airs, followed by Dave Ramsey , Sean Hannity and Michael Berry , based at KTRH in Houston . In the evening, Joe Pags and Michael Savage are heard, with Red Eye Radio overnight. Weekends feature shows on money, health, the outdoors, home improvement and cars. Many weekend shows are paid brokered programming . KJCE carries CBS Radio News at the top and bottom of the hour. The station also carries college football and basketball games from Texas A&M University .History KJCE first signed on the air as a 1000 watt daytime-only radio station on August 28, 1958. It used the call sign KTXN and was one of the first Spanish language radio stations in Texas. It later became KOKE , the AM side of the legendary KOKE-FM Country music radio brand in Austin in the 1970s. The AM station later returned to Spanish language Regional Mexican music as KMMM and later tried a Beautiful music format in the 1980s. In 1991, it switched to a simulcast of the soft adult contemporary sound on KKMJ-FM, using the call sign KKMJ . In 1992, the station rebranded as "K-Juice 1370," with the call letters changing to KJCE . KJCE's new format originally consisted exclusively of satellite-delivered soul oldies , before a much-heralded switch in 1996 under new program and news director Benjamin Bryant , to a mix of satellite-delivered urban adult contemporary music with limited local news , public service , and sports programming . In 1997, Bryant received two Paul R. Ellis Media Awards from the American Heart Association of Texas for KJCE's coverage of heart disease and stroke risk in Austin's most vulnerable communities. KJCE became a talk station in 2002. The station formerly simulcast on the HD3 carrier of sister station Majic 95.5 as well as translator K242CC at 96.3 MHz. On July 29, 2013 , both outlets dropped KJCE. In 2015, KKMJ put KJCE's talk programming on its HD2 subchannel.
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