KLIF (AM)
KLIF is a commercial radio station licensed to Dallas, Texas. The station is owned by Cumulus Media. KLIF broadcasts a talk radio format to the Dallas-Fort Worth Metroplex. The station's studios are located in the Victory Park district in Dallas, just north of downtown, and the transmitter site is in Coppell near North Lake.
In July 2016 KLIF filed an application for an FCC construction permit to diplex from the KTCK AM transmitter site and decrease night power to 2,400 watts.
KLIF is one of the two talk stations owned by Cumulus in the Dallas Metroplex. Sister station 820 WBAP airs mostly local talk shows while much of KLIF's schedule is made up of nationally syndicated talk shows. KLIF's two local weekday programs are a news and information show co-hosted by Dave Williams and Amy Chodroff in the morning and a talk show hosted by Ernie Brown in the afternoon. The rest of the day, KLIF carries Glenn Beck, Dana Loesch, Ben Shapiro, Michael Savage, Jim Bohannon and Coast to Coast AM with George Noory. Weekends include shows on money, law, real estate and cars, as well as brokered programming. Most hours begin with Westwood One News.
Station history
KGKO first signed on the air on June 26, 1922 in Wichita Falls, Texas. The station then moved to Fort Worth after being purchased by Amon Carter, getting the new call sign WFAA.. WFAA and WBAP had a shared time agreement that lasted until May 1, 1970, when WFAA operated on 570 alone and WBAP became the sole operator on 820. This arrangement allowed both stations to program full-time music formats. WBAP launched a successful country music format, while WFAA moved to an adult-oriented Top 40 format to compete with KLIF and KNUS-FM. WFAA music radio lasted until the mid-1970s, when the station began a talk radio format that lasted until July 2, 1983. At that point, the station went stereo with classic rock music and the call letters KRQX. The station flipped on January 26, 1987, to a 1950s and 1960s oldies format, with new call letters KLDD. In January 1990, the station switched to a simulcast of 97.9 KKWM-FM as KKWM.On February 5, 1990, Susquehanna Radio Corporation purchased KLDD 570 kHz from Anchor Media Ltd. That purchase became final on November 29, 1990. Beginning at 5:00 that morning, KLIF simulcast on both the 570 and 1190 frequencies for one week, and then began broadcasting on 570 kHz permanently. Susquehanna Radio Corporation, a division of kitchenware maker Susquehanna Pfaltzgraff, was sold to Cumulus Broadcasting in 2005.
Despite different owners, KLIF and KDFW-TV maintained a strong partnership while KLIF was affiliated with Fox News Radio, as KDFW-TV is the local Fox O&O station.
KLIF is licensed to transmit a digital signal using iBiquity's "HD Radio" system but stopped transmitting its digital signal in 2009. Because the license to broadcast digital "HD Radio" is perpetual, the station could resume digital broadcasts at any time. Meanwhile, this station's signal was retransmitted on sister station KLIF-FM 93.3 HD2. KLIF-FM temporarily stopped its digital simulcast in late November 2011 and resumed in early January 2012. As of February 2013, the simulcast has been moved to KSCS 96.3 HD2.
First news/talk era
An event which foreshadowed KLIF's future success in the news/talk format was the assassination of John F. Kennedy on November 22, 1963. KLIF News was always quick to report news bulletins when they came in, and this resulted in the station being one of the first media outlets on the air with reports of the shooting.KLIF 1190 AM changed to talk radio during the early 1980s and became one the market's leading talk radio stations before other competitors soon emerged. KRLD, its primary competitor during the mid and late 1980s, was mostly all-news.
KLIF had its "classic" lineup of hosts. Kevin McCarthy, a more centrist host, held the midday spot with interviews and conversational radio. David Gold had the late afternoon shift with his brand of conservatism. Gold may well have been Dallas' first major conservative host. The station's morning show featured Norm Hitzges on sports. Up until then, sports talk had primarily aired in afternoons and evenings in most U.S. cities. That lineup made the station one of the most respected Dallas-Fort Worth talk radio stations. Community leaders and politicians listened regularly, according to a Dallas magazine report.
It was during this time when KLIF achieved its highest ratings ever as a news-talk station, the only time it ever cracked the Top 10 after its Top 40 heyday.
Competition in the form of all-sports radio began to hurt KLIF's ratings, which was accompanied by the station's failure to highlight local content, with local hosts instead regurgitating the politics and talking points already heard on competing nationally syndicated shows. Station management was always fearful of personality-driven hosts, and failed to capitalize on the massive commuter audience. As a result, the station's ratings plummeted, barely garnering a 1.0 share.
Flip to all-news blocks, return to mostly talk
Cumulus Media acquired Citadel Broadcasting in late 2011, bringing KLIF and its larger rival WBAP-AM-FM under common ownership. To reflect the common ownership between the two channels, KLIF 570 began swapping programming with WBAP and retooled its AM/PM drive to an all-news radio format, designed to compete against CBS Radio-owned KRLD 1080 AM. KLIF replaced Fox News Radio's top-of-the-hour newscast with ABC News Radio's. Since the beginning of 2015, it has been replaced with Cumulus' Westwood One News service. Afternoon host Chris Krok was transferred to WBAP for a local talk show in the evening hours, while morning host Jeff Bolton was dismissed. Two talk shows, The Mike Huckabee Show and The Dave Ramsey Show, remained on KLIF's lineup. KLIF at first discontinued Coast to Coast AM, with the show eventually moving to competitor 1190 KFXR. it has returned to KLIF.Call sign history
The call letters KLIF achieved recognition in radio broadcasting through the efforts of Gordon McLendon. KLIF, which was formerly on 1190 AM, had been Dallas' and one of the nation's biggest Top 40 radio stations.. Playing Top 40 music during the 1950s and 1960s, it achieved an over 50 share, an unparalleled ratings success.The station saw success in music and talk radio broadcasting. In 1954, 1190 KLIF switched from a more varied music programming approach to one that focused on hit music with periodic news. McLendon collected the names of local leaders in business and government working them into news on the station. McLendon said there were only two things that radio could compete with television on: "music and news". KLIF was headquartered at KLIF Triangle Point Studios from 1964 to 1980. It is a street front building with large windows where pedestrians and Downtown Dallas shoppers could look in the studio and see the action of live broadcasts. KLIF was known for its promotions which included top 40 surveys with photo shoots of the broadcasters. Other types of photos were of the broadcast staff at live promotion events. KLIF did live shows in different parts of Dallas. The announcers often toured the city in the KLIF radio vehicles. When FM radio began to overtake AM for music listening during the late 1970s, the station lost its dominance in Top 40 music and later switched to talk radio. The KLIF call letters and format were moved to 570 AM in 1990. The frequency KLIF formerly occupied now hosts competitor talk station KFXR, now owned by iHeartMedia.