KOLW


KOLW is a radio station Broadcasting a Top 40/CHR format branded as "97.5 KISS FM". Licensed to Basin City, Washington, United States, the station serves the Tri-Cities area. The station is currently owned by Townsquare Media.

History

The station was started by P-N-P Broadcasting, Inc. and was issued a construction permit as a Class A station on 97.7 MHz assigned to Othello, WA in June, 1988. The call sign was later changed to KZLO and then to KZLN-FM. The permit was later modified to Class C3 on 97.5 MHz and signed on the air in February, 1992. The station was affiliated with the ABC Pure Gold Network and identified as Sizzlin Hot Oldies 97.5 serving the Columbia Basin. The station was sold to Verl Wheeler of KEYG Grand Coulee in 1996. The station was later sold again and the city of license was changed to Basin City and upgraded to a Class C1 station. The call letters were changed again on January 14, 2004 to KHTO. On October 31, 2004 to the current KOLW.
On September 19, 2013, at 3:00 pm local time, the station flipped from classic hits as 97.5 Kool FM to Rhythmic CHR as Hot 97.5. The first song as "Hot" was J. Cole's Crooked Smile.
On March 1, 2019 KOLW began stunting with construction sounds and riddles in between songs, teasing a relaunch on the following Monday, March 4, at 6am with the debut of a new morning show. One of the riddles, “Of no use for one, yet absolute bliss to two,” was related to 975KissFM.com, a domain discovered by radio website RadioInsight in January. The domain previously led to KOLW's former website.
At the announced time, the stunting ended and KOLW relaunched as 97.5 KISS FM with the syndicated Brooke & Jubal in the Morning as its new morning show.

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