KTBB-FM


KTBB-FM is a radio station broadcasting a news/talk format. Licensed to Troup, Texas, United States, the station serves the Tyler-Longview area.
The station is currently owned by Paul Gleiser, through licensee ATW Media, LLC, simulcasts with its sister station 600 KTBB, and features news programming and updates from Fox Radio. Its studios are located off Loop 323 in southeast Tyler, and its transmitter is northwest of Overton, Texas.

History

KTBB-FM signed on the air in 1981 in Rusk, Texas as KWRW and located at 97.7 MHz. Owned by Emmett H. Whitehead, it programmed an Oldies format for the majority of its existence. To extend KWRW's signal beyond Cherokee County, E.H. Whitehead applied for and was granted a relay translator at 103.9 FM, licensed as K280CL Palestine in January 1986.
On January 15, 2009, the format of KWRW was changed from oldies to classic hits, and rebranded as "Classic Hits 97.7".
KWRW and K280CL would remain together for almost 20 years, until the passing of E.H. Whitehead and subsequent sale of this facility, the relay translator, and the sister AM station KTLU to The Cherokeean.
KWRW was purchased by its current owner, Paul Gleiser, in March 2015. As part of the purchase, a Minor Modification for move of the KWRW facility out of Rusk was applied for and granted by the Federal Communications Commission. The current 97.5 Troup facility commenced broadcasting on May 15, 2015. As KTBB-FM, it is a simulcast of sister AM station KTBB. K280CL has since been moved from Palestine to Rusk, as the FM translator for KTLU, in an effort to replace the lost KWRW facility.