KUOW's site states its mission as, "to create and serve an informed public, one challenged and invigorated by an understanding and appreciation of events, ideas, and cultures." KUOW went on the air in 1952 on 90.5 FM. Its transmitter was on the University of Washington campus atop the Administration Building, now Gerberding Hall. In 1958, Dorothy Stimson Bullitt moved KING-FM to 98.1 and gifted KING's 94.9 FM transmitter and antenna to the Edison Vocational School. That same year, KUOW started using the 94.9 FM transmitter operated by Edison. KUOW is one of the fewpublic radio stations in the United States on a frequency outside of the reserved band. For years, it served as a training ground for UW students to learn about broadcasting. Programming consisted of classical music, classroom lectures, local news, and Washington Huskies sports. From 1954 until 1987, KUOW was a sister station to educational television outlet KCTS-TV ; the university spun off KCTS in 1987 and became a community licensee. In the 1960s, however, KUOW began branching out, adding more news programming. It was a charter member of NPR in 1970. In 1992, it changed format from music to news and information, and in 1999 it moved off campus to its current location on University Way. Also in 1999, UW outsourced the station's operation to Puget Sound Public Radio. In late March 2020, KUOW made "made an editorial decision to stop airing White House briefings on the coronavirus pandemic live on a daily basis." A statement from the station asserted that the decision was not politically based, and their "greater concern was the potential impact of false information on the health and safety of our community."
KUOW-FM broadcasts in HD. On March 7, 2018, KUOW made the decision to discontinue the HD2, HD3, and HD4 subchannels. "KUOW2" continues to be transmitted on translator K214EW 90.7/KQOW-HD2 in Bellingham, while KUOW Jazz was discontinued. The main analog signal continues to be simulcast on HD1.
Audience
KUOW reported that the station served an average of 413,600 listeners each week in 2019, down from 447,100 in 2018. The station also reported that their on-demand audio and podcasts received 2.9 million downloads total.
Finances
For KUOW's fiscal year ending June 30, 2019, the station reported total revenue of $18,732,286 and total expenses of $18,339,864, for a net gain of $392,422. Its sources of revenue were:
68% individuals
24% businesses
6% institutions
2% other
Programs
KUOW produces several programs, most of which are concerned with local news and events:
The Record: Hosted by Bill Radke. This midday news magazine covers a mix of local, national and international news every weekday.
Week In Review: Hosted by Bill Radke. The Friday edition of The Record.
Speaker's Forum: Speaker's Forum airs speeches and presentations from a wide variety of specialties.
The Swing Years and Beyond: the program was hosted by Amanda Wilde from 2003 to 2017 when the program was ended.
KUOW also broadcast the Washington Talking Book and Braille Library's Evergreen Radio Reading Service to blind and handicapped listeners on its 67kHzsubcarrier, until the service's closure on August 15, 2014. KUOW was one of three major FM stations in Washington to do so; KPBX-FM in Spokane and KFAE-FM in Yakima were the others. However, this required a special FM radio capable of receiving such broadcasts; it could not be received on a standard FM radio.
KUOW alumni
Dave Beck: Host of Classical Afternoons with Dave Beck, on KING-FM
Luke Burbank: Host of Too Beautiful to Live, Co-host of KIRO's "Ross and Burbank"
Heather Dahl: Senior Manager/Global Analyst, Neustart Inc.