KWBJ-CD


KWBJ-CD, Virtual and UHF digital channel 22, is a low-powered, Class A Youtoo America-affiliated television station licensed to Morgan City, Louisiana, United States. The station is owned by the Price Media Corporation. KWBJ-CD's studios are located on Michigan Street/Route 90/Highway 182, and its transmitter is located on Shaw Street in Morgan City.

History

The station known as KWBJ originally had its origins as a cable only channel known as ATVC Channel 7, which launched in 1978. It was managed by Allen's TV Cable, owned by Allen Price, which has served the Morgan City area since the 1960s, and it carried local programs and special events for the Morgan City and St. Mary Parish area, before serving as a full-fledged cable channel in April 1986. Among its original programs was a newscast known as Newslook 7. On April 2, 1990, Allen's TV Cable brought the station over the air as K39BJ, broadcasting on UHF channel 39. Serving Morgan City, Houma, and the south Baton Rouge market, it originally operated as an independent station. In early 1996, K39BJ became a charter affiliate of The WB Television Network.; in September of that year, the following year, the station changed its call letters to KWBJ-LP. The station began carrying programming from America One as a secondary affiliation in 1999.
On January 24, 2006, CBS Corporation and Time Warner's Warner Bros. Entertainment announced that they would dissolve UPN and The WB, and move some of their programming to a newly created network, The CW.
One month later on February 22, 2006, News Corporation announced the launch of a competing "sixth" network called MyNetworkTV, which would be operated by Fox Television Stations and its syndication division Twentieth Television. KWBJ-LP opted against seeking an affiliation with either The CW or MyNetworkTV, instead opting to become a part-time America One affiliate while continuing to carry general entertainment programs interspersed within the network's programming. KWBJ became a YouToo America affiliate once America One folded into that network.
KWBJ's coverage via over-the-air and cable is limited to St. Mary, lower Assumption, and lower St. Martin Parishes and is not available over the air or via cable/satellite in the Lafayette, Baton Rouge, or New Orleans areas. Per its affiliation and ownership with Allen's TV Cable, which provides cable service to said area, the station is NOT carried on any other cable lineups in that area that compete with Allen's TV Cable.

Digital television

Digital channels

The station's digital channel is multiplexed:
ChannelVideoAspectPSIP Short NameProgramming
22.1480iMain KWBJ-CD programming / Youtoo TV

Analog-to-digital conversion

KWBJ flash-cut its digital signal into operation on UHF channel 22 in 2009. Through the use of PSIP, digital television receivers display the station's virtual channel as its UHF channel 22 instead of its former UHF analog channel 39.

Programming

programs seen on KWBJ-CD include Extra, Judge Mathis, Mike & Molly, Two Broke Girls, Leverage, Laura McKenzie's Traveler and Pawn Stars.

Newscasts

KWBJ produces a local current affairs interview program, branded "The Voice of the Coast"; the half-hour newscasts air Monday through Fridays at 6:30 p.m and is repeated at 9:00 p.m. and 8:00 a.m. the next day. The station also airs local weather updates produced by WeatherVision, during syndicated programming on its evening schedule. The station also producese South Louisiana Quiz Bowl, an academic competition for area high schools and junior highs.