KDSX-FM was licensed for Denison-Sherman in 1967. In late 1976, B.V. Hammond, Jr. and Lofton L. Hendrick sold the station to Grayson County Broadcasters, Inc., which sold the station the next year to Radiozark Broadcasters. As Radiozark did not buy KDSX AM radio, it changed the callsign to KDSQ. In the 1990s, KDSQ made a series of technical improvements, changing from class A to C3 in 1991 and becoming a full class C station with 92 kW ERP from a transmitter northeast of Decaturin 1999. These improvements allowed the station to enter the Dallas-Fort Worthradio market. The station changed calls three times in five years, becoming KDVE in 1995, KIKM in 1997, and KZMP in 1999. Entravision Communications bought Z Spanish Media in 1999, resulting in its acquisition of KZMP. The callsign changed again in 2003, to KTCY. Liberman Broadcasting bought some of Entravision's radio assets on August 4, 2006 and relaunched KTCY "Concierto 101.7" as XO 101.7, retaining the same Spanish-language pop music but with different DJs and programming. The station moved toward a more romantic sound beginning in 2009. In early 2012, KTCY briefly returned to Latin Pop as "Baila 101.7" . It competed for head-on with CBS Radio-owned KMVK Mega 107.5 and Univision Radio-owned KDXX Máxima 99.1. "Baila 101.7" previously broadcast music Sunday through Friday for a full 24 hours. However, on Saturday, 7-10 AM was reserved for Infomercials. The station ran jockless throughout its short tenure.
Acquisition by EMF
It was announced on November 5, 2012, that Educational Media Foundation, owner of Christian Contemporary K-LOVE and then Christian Rock Air1, would expand to the Dallas/Fort Worth area by purchasing KTCY from Liberman for $6 million. As Entercom-owned classic hits station KLUV 98.7 owns the "K-Love" branding in the Dallas/Fort Worth market, it was assumed that the station would take Air1 to avoid confusion. On February 8, the station went off the air to make way for EMF's takeover. EMF reserved the KYDAcall letters for the current format that launched at 4 PM on February 12, 2013.
Signal
Unlike most of the area's FM stations like competitor KLTY, which transmit their signals from Cedar Hill, KYDA transmits its signal from an unincorporated area within the county borders of Cooke, Montague, and Wise. Therefore, KYDA's signal is much stronger in the Northwestern parts of the Dallas/Fort Worth metroplex as well as the cities of Decatur, Bowie, Gainesville, and Sherman, to as far north as Ardmore, Oklahoma, but is considerably weaker in Dallas and areas Southeast of the city itself.
