KZST
KZST is a radio station based and licensed in Santa Rosa, California, with a frequency of 100.1 MHz. Its first broadcast came on April 18, 1971, making KZST "the first FM station between here and Portland, Oregon."
Founded by Gordon Zlot, KZST remains under the ownership of his company, Redwood Empire Stereocasters. The station plays adult contemporary music, with a family-friendly format aimed at so-called soccer moms who often listen to the radio with their children present. During the holiday season, KZST plays Christmas music.
Brent Farris has broadcast his weekday "Morning Showgram" for more than 25 years, the longest current tenure of any radio host in Sonoma County, with multiple co-hosts assisting him over that span of time. Jim Grady, the weekend morning host, held that distinction until March 26, 2004, when he was released from news/talk station KSRO after 44 years.
Newscasts are delivered in a brief, headline-style format during morning and afternoon drive times.
"Smooth 93.7" KJZY shares the same building and ownership.
