K (cider)


K is a cider manufactured and distributed by C&C Group plc.

In the UK

Advertised under the slogan 'The Mark of Quality', the canned version available in the UK is 8.0% ABV. At one time, two bottled versions were available, one at 8.4% and the "K6" at 6.3%. The price of the 500 ml can is £1.39. As of 2017, the cans' ABV was reduced to 8%, and had a reduced retail price of £1.09.

In the U.S.

A bottled version was available in the U.S. at 6.9% ABV. As of 2010, K is no longer available in the U.S. with the exception of special orders.

The look

Cans and bottles of K have a distinctive trade dress, coloured black with a scarlet K in the centre of the container. Each can has the following legend printed upon it: "The Mark of Quality" - "Premium liquids of a superior quality have always been marked with a 'K'. So when you want the ultimate in quality, look for this 'K'." They also claim that every bottle of K is hand-crafted. The distinctive gold-top can is indicative of a 500ml can, whereas the silver top denotes a 440ml can with a subsequent lower unit value of 3.7 rather than 4.2.