Kang Seung-Hyun, commonly known as Hyoni Kang, is a Koreanmodel who won Ford's Model of the World title in 2008 at the age of 19. She is the first Asian model to win this award.
Hyoni launched a vintage fashion brand called Reborn Process on December 2009. She started the business with Yoon Ae-Ri, a stylist whom Hyoni got to know at Ford Modeling competition, and Lee Jun-Yeop, a photographer and film maker. Instead of showcasing few collections before opening a boutique, Hyoni first opened her store and started working on the collection after Reborn Process became renowned. Hyoni redesigns and remakes new pieces with items thrifted mainly from Los Angeles, San Diego, and New York to fit today's style and taste. She wishes to make her collection "one of a kind" and wants Reborn Process to develop into a multi brand shop. Her boutique is located in SoHo, New York.
Designer
Hyoni collaborated with a Korean fashion brand called Love Cat. She designed bags under Hyoni-line while she traveled back and forth from New York to Seoul, South Korea. This limited edition bag, which was released in September 2011, was popular as a 'must have it item' because of its chic and romantic design as well as its practical aspect in which one can either adjust the straps to different lengths, use another chain strap that comes with the bag, or even take all the straps off and use the bag as a clutch. Also, it has been recently announced in April 2013 that Hyoni will collaborate with a Korean fashion brand called Lapalette to create a special line of handbags. Hyoni-designed bags are to be released on June 2013. Once released, Hyoni's new line can be purchased here:
Director
Hyoni TV is a fashion film that started in May 2012, written, directed, produced, and hosted by Hyoni herself. Hyoni TV was shot in New York and Hyoni explained New Yorker's style and gave styling tips. In her film, Hyoni also introduced famous fashion people such as Eva Chen, Teen Vogue editor, and Shu Pei Quin, a model.
TV show host
Hyoni was featured in a Korean fashion TV show, Get It Style, as a main host. This program that aimed to become "the Style Bible" was first aired on 7 February 2013. It was originally designed to have only four episodes; however, due to its popularity, the directors extended the show to have six additional episodes. In Get It Style, Hyoni not only simply stated the general fashion trend of what is in and what is out today, but also introduced items that fits different individual's style and how to style accordingly to different occasions. She also gave advice on how to utilize one's currently-owned item and shop wisely.
Other TV appearances
Before hosting the show Get It Style, Hyoni appeared in TV few times. She was MC for a show called Trend Report Feel season 6 and appeared in an episode of Korean reality TV show, Muhan Dojeon, also known as Infinite Challenge, on 5 December 2009. Hyoni was also featured in Munhwa Broadcasting Corporation's Never Ending Story and Korean Broadcasting System's Global Success Time Period of Kang Seung-Hyun episode. On July 2014, she appeared on the world-famous SBS's Running Man.