Kathy Carter


Kathy Carter is an American sports executive and former soccer player who is former the Chief Executive Officer of Soccer United Marketing. Carter was a possible candidate for President of the United States Soccer Federation before Carlos Cordeiro won the job in the USSF Presidential Election which took place on February 10, 2017.

Soccer career

From 1987-1990, Carter played college soccer for the William & Mary Tribe women's soccer program. She is tied for the lowest goals-against average in program history. After college she played amateur soccer in adult leagues across the U.S.

Professional career

Her professional career in soccer began in 1993, when she worked for the World Cup Organizing Committee for the 1994 FIFA World Cup. She began working for Major League Soccer as a founding member, and in 1996 became the Vice President of Corporate Marketing for MLS from 1996 until 1999. In 2003, Carter joined Soccer United Marketing, the marketing branch for U.S. Soccer and MLS.
On December 13, 2010, Carter was promoted from Executive Vice President to President of Soccer United Marketing.
On December 5, 2017, Carter declared her candidacy for President of the United States Soccer Federation. Immediately following her announcement, people speculated that she was handpicked by outgoing president, Sunil Gulati, and MLS Commissioner, Don Garber, primarily because reports came that Gulati was considering her to run before he announced that he would not run. She denied any collusion.
In the 2018 U.S. Soccer presidential election, Carter finished tied with Kyle Martino for second in the results, but lost to Carlos Cordeiro.
In April 2018 Carter left Soccer United Marketing to pursue other opportunities and on October 15, 2018 Carter was named as the Chief Revenue Officer of LA 2028 and the CEO of US Olympic and Paralympic Properties—the commercial joint venture between LA 2028 and the United States Olympic & Paralympic Committee.