Kesäkumi


Kesäkumi is a major annual Finnish campaign organized by the Finnish Red Cross, and Finnish radio station YleX. Held every summer since 1996, it aims to encourage young people to prevent the spread of STDs and informs and encourages them to safe sex through use of condoms, thus the name Kesäkumi.
The event is supported by major Finnish and international artists and free condoms are distributed throughout the event. The event is also followed through direct broadcasts by YleX radio that gains much bigger listening audiences during the festival.
Summer Rubber is a registered trade mark held by Yle. The campaign was spearheaded by Radiomafia presenters Jusu Lounela and Eve Mantu. In later years, Kesäkumi partnered for an additional winter event that coincides with World AIDS Day.

Theme songs

A major theme song is launched contributed each year by a lead artist in Finland that usually becomes a radio hit. In some years supergroup collaborations have been formed for the songs made up of more than one major band or group of performers. The theme songs until now: