Ketto


Ketto is an Indian crowdfunding platform based in India that allows individuals and NGOs to raise money for social, creative and personal causes. From 2012 to 2019, over ₹500 crore was raised on the platform for over 1.5 Lakh campaigns and 25 Lakhs donors. The company is based in Mumbai, Maharashtra, India with social worker representatives spread across the country.

History

The company was founded in December 2012 by Varun Sheth, Kunal Kapoor and Zaheer Adenwala. Ketto was the first donation based peer to peer crowdfunding platform. Ketto stands for Key to Tomorrow, implying the founders goal to create a change in the society.
Ketto is Asia's most trusted crowdfunding platform, responsible for raising over ₹500 crore since its debut in 2012.

Business model

Ketto allows users to create their campaign page with which they raise money only for genuine cause. All raised funds are transferred to the beneficiary within the promised time, after the deduction of Ketto’s commission/fees. Majority of campaigns are run to raise money for medical bills or education fees.
In both cases, the due diligence is done with the respective hospital/education institution to verify the claim and money is transferred directly to the hospital or education institution. In certain cases, a part of the raised funds is transferred to the individual also to cover post-treatment costs or other costs around education.

Notable projects