Belgium's first online investment site VMS-Keytrade, was founded in 1998. In 2002 VMS-Keytrade became Keytrade Bank and acquired its banking status by taking over RealBank. Today, Keytrade Bank is part of the Crelan Group which is for 50% owned by the Crédit Agricole Group, one of Europe's largest groups. Since June 2016, Keytrade Bank is part of the Crédit Mutuel Arkéa Group.
Products
Keytrade Bank offers all banking and trading services online.
Current account: available 24 hours out of 24, yielding 5 cents for each operation executed; Bancontact / Mister Cash / Maestro / Proton cards for free and credit cards VISA and American Express.
Savings account: account with an interest rate of 0.05% a year + 0.20% fidelity premium.
Term account: period of the term between 1 week and 1 year and with the possibility to break up the term or to extend the time.
Trading
As a brokerage firm, Keytrade Bank offers access to several markets: Euronext Brussels, Paris and London Stock Exchange, Frankfurt, Milan, Switzerland, Madrid, Amsterdam, the U.S. and Canada. Keytrade Bank presents a broad range of products for private investors: stocks, options, warrants, turbos, mutual funds, trackers, bonds, structured products... Beside, Keytrade Bank offers Keytrade Pro, a professional day-trading and trend trading platform for new products which used to be accessible only for professional investors. This offer allows the investor to invest in:
The Futures market with more than 400 available contracts in 15 markets
CFD’s which allow investors to take position on more than 3500 underlying stocks on the 22 largest global market with a leverage effect from 1 to 10.
Marketing
Keytrade Bank provides the numbers used in the daily financial magazine called Cotes et Cours which is broadcast by the RTBF. This partnership allows Keytrade Bank to run a short spot advertising just before and after the magazine. This seems like a win-win marketing operation for both the RTBF and Keytrade Bank. On, KeytradeBank Belgium established a brand new visual identity: a new logo, website and advertising campaign have been announced. It seems this new visual identity has not made its way yet to the Keytrade Bank subsidiaries: Keytrade Bank Nederland, Keytrade Bank Lux and Strateo.
