Khaadi


Khaadi is a Pakistani fashion and lifestyle brand founded in December 1998.
Today, it operates 52 stores, in 17 cities across Pakistan, 22 stores across UK and various stores all over the world including flagship largest store out of Pakistan in Mirdiff City Center in Dubai.

History and operations

The first store was opened in Karachi's Zamzama in 1999.
Khaadi then expands to multi-stores within two years of its inception and introduced wide range of product lines. Leading architecture firm ASA served as the interior designer for Khaadi stores at Pakistan, UK and UAE until 2017. It currently operates 46 stores, in 17 cities across Pakistan and 17 stores across UK and the GCC, offering a wide range of products from apparel for women, men and kids to home-textiles, in both printed and hand-woven fabrics.
In 2010, Khaadi expanded internationally by opening stores in the UAE first in Dubai and later in Abu Dhabi. In 2013 store launches were planned for the UK.
In 2014, Khaadi opened a 1,630 sq ft store in Bull Ring, Birmingham at Bull Ring shopping centre and other locations include Westfield London and Westfield Stratford City, Birmingham, UK. Company also opened a store in Highcross Leicester, UK in September 2015. A 22,000-square-feet of Khaadi store was opened in September 2015 at Karachi’s Dolmen Mall Clifton.
Khaadi have built more than 40 stores in Pakistan as well as stores in United Arab Emirates and United Kingdom.
In 2017, Nasir Mansoor, a respected figure in labour rights circles and the deputy general secretary at the National Trade Union Federation in Pakistan, rejected a defensive statement issued by Khaadi HQ in response to accusations by Khaadi factory workers that the clothing company had abused a multitude of workers rights ranging from not providing workers official written appointment letters to not issuing mandatory SSI deposits, thereby compromising employee job security and well-being.