Kjell Grønhaug Kjell Grønhaug is a Norwegian organizational theorist , management consultant and Professor emeritus of Business Administration at the Norwegian School of Economics and Business Administration .Biography Grønhaug obtained his MS in sociology from the University of Bergen , his MBA and his PhD in marketing from the Norwegian School of Economics . Early 1970s he obtained a postgraduate degree from the University Graduate School of Business Administration at the University of Washington . Back in Norway Grønhaug was appointed Professor of Business Studies at the Norwegian School of Economics and Business Administration . Over the years he has been Visiting Professor in Europe at the Copenhagen Business School , the University of Kiel , the University of Innsbruck and the Aalto University School of Business ; and in the States at the University of Pittsburgh , the University of Illinois at Urbana–Champaign , and the University of California . Grønhaug has been cooperating with the Industrial Marketing and Purchasing Group since the 1990s . Grønhaug received an honorary doctorate from the Turku School of Economics and from the University of Gothenburg in 2010.Selected publications Grønhaug authored and co-authored about 18 books and numerous articles. Books, a selection: Articles, a selection: Gripsrud, Geir , and Kjell Grønhaug. "Structure and strategy in grocery retailing: A sociometric approach." The Journal of Industrial Economics 33.3 : 339-347. Grønhaug, Kjell, and Mary C. Gilly. "A transaction cost approach to consumer dissatisfaction and complaint actions∗." Journal of economic psychology 12.1 : 165-183. Stone, Robert N., and Kjell Grønhaug. "Perceived risk: further considerations for the marketing discipline." European Journal of marketing 27.3 : 39-50. Magne, Supphellen, and Grønhaug Kjell. "Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism ." International Journal of Advertising 22.2 : 202-226. Dreyer, Bent, and Kjell Grønhaug. "Uncertainty, flexibility, and sustained competitive advantage ." Journal of business research 57.5 : 484-494. Vaaland, Terje I., Morten Heide, and Kjell Grønhaug. "Corporate social responsibility: investigating theory and research in the marketing context." European Journal of Marketing 42.9/10 : 927-953.
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