Krafty


"Krafty" is a song by New Order, released as the first single from the band's 2005 album, Waiting for the Sirens' Call. It marked the first new release by New Order for Warner Bros. Records without London Records and was produced by John Leckie, who is notable for his involvement in records such as Pink Floyd's The Dark Side of the Moon, Simple Minds' Real to Real Cacophony, Radiohead's The Bends and The Stone Roses' debut album. As with most New Order releases, the artwork is provided by Peter Saville.
"Krafty" was released on 7 March 2005 in the United Kingdom with several remixes of the song on the B-side, and a US version was released on 3 May 2005. The track reached number 26 in Ireland, number eight in the UK and number four in Spain. In July 2005, it reached number two on the US Billboard Hot Dance Music/Club Play chart.

Critical reception

Reviews for the song were mixed; Pitchfork Media rated it 3/5, stating "This is a tough call to make, because New Order are often at their best when they're impossibly aloof, but there's a fine line between effortless and tuneless, and "Krafty" isn't the former." When reviewed on the BBC Radio show "Roundtable", one reviewer rated it 5/10, another 6/10 and yet another 7/10.

Music video

The music video, directed by Johan Renck, who also directed the video for "Crystal", appears to be set in Sweden and depicts two teenage lovers.

Track listings

Charts

In popular culture

Upon the release of the Xbox 360, this song, along with a few other samples, were written on the hard drives of premium package 360s for use with the integrated music player. It was also included as part of the soundtrack of the game Project Gotham Racing 3.