LUNA Bars are a brand of nutrition bar created by Clif Bar & Companyin 1999. The product was the first nutrition bar aimed at women. The brand has expanded to cover nutritional drinks, protein bars, and LUNAFEST, a woman's film festival.
History
LUNA was created in 1999 by Clif Bar & Company’s female employees. The bars are designed to meet the nutritional needs of women.
Community outreach
One of Clif Bar & Company's five company bottom lines is “Sustaining Our Community.” With this in mind, LUNA donates 1% of all product sales to charities that support environmental, social, and cultural needs, mainly to their primary charity, The Breast Cancer Fund.
LUNAFEST
In 2000, LUNA established LUNAFEST, a philanthropic traveling film festival with films written and directed by women. Individuals and organizations can register to host a LUNAFEST in their city, with LUNA providing the films and the materials. Through this fundraising model, the hosting organization can raise funds for the Breast Cancer Fund and the cause or organization of their choice. Since 2000, LUNAFEST has raised over $456,000 for the Breast Cancer Fund and $785,000 for other women’s organizations. In the 2010-2011 season, LUNAFEST will travel to more than 150 communities across the country.
Team LUNA Chix
In 2001, Clif Bar co-owners and co-CEOs Gary Erickson and Kit Crawford launched the LUNA Pro Team, a women’s professional mountain biking team. In 2002, they expanded the program to include Team LUNA Chix, a network of women's teams across the country that focus on learning new sports, staying active, and raising money for the Breast Cancer Fund. Although initially focused on mountain biking, the LUNA Pro Team and Team LUNA Chix now also include running, triathlon and cycling teams. There are over 26 LUNA Chix teams in over 21 cities, with a total 260 members. They were featured in Fitness Magazine as one of fifteen organizations promoting the fight against breast cancer.
Reception
Various LUNA products has been profiled in Self, The New York Times, Glamour, Fitness, Us Weekly, and received endorsements from Carrie Underwood and Cameron Diaz. It was voted the favorite energy bar by FitSugar readers.
