La 2 (Spanish TV channel)
La 2 is a Spanish free-to-air television network that was launched in 15 November 1966 as the second television service of Radiotelevisión Española, Spain's state-owned broadcaster. Its programming is centred towards cultural TV shows and public service programmes in comparison with La 1, its sister network, which is a generalist channel. Some of the network's filming and production of programmes are done on its headquarters in San Cugat del Vallés, Barcelona.
The channel started broadcasting in 1966 on UHF frequencies. As RTVE was doing initial test broadcasts on that band, the channel was simply referred to in Spain as "UHF". It also received other names, such as "Cadena II", "Segunda Cadena", "Segundo Programa" or "TVE-2" until it adopted the name "La 2" during the 1990s, with the launch of private television networks for the first time.
History
Creation of 'The second network' (UHF)
In the 1960s, the :es:Ministerio de Información y Turismo|Spanish minister of Information and Tourism, Manuel Fraga Iribarne, decided that Televisión Española should start broadcasting a second television network on UHF frequencies, following other European broadcasters that did the same. In 1 January 1965, TVE's second television service was launched in Madrid as a test broadcast, with programming limited to 4 hours at night that consisted on musical slots and re-airings of TV shows from Primera Cadena, mostly Telediario newscasts and Estudio 1.Regular broadcasts were started on 15 November 1966. TVE started producing original programming for the network, mainly produced at the broadcaster's headquarters in Barcelona. UHF's first director was Salvador Pons Muñoz. In its first years, the channel could only be received on Madrid, Zaragoza and Barcelona, cities in which the UHF technology was implemented; it only aired at night and not all TV sets could tune in to. Most TVs couldn't receive UHF broadcasts, so an UHF decoder was needed.
As TVE's strategy evolved into turning the first network into a generalist channel, niche programming was moved to UHF. Under the Salvador Pons administration, the second network received artists from the country's :es:Escuela Oficial de Cine|Official Film School, such as Claudio Guerin, Pedro Olea or Antonio Mercero, people who would use the channel as a test zone to air alternative programming, such as documentaries or fiction shows. There was a high share of cultural programmes, like classical music blocks or theatre slots.
1970s
During the 70s the programming was restricted to the night time, with an extension in the weekends. Coverage reached the big cities of Spain, but although TVE pointed out that only "three years" would pass before UHF could be tuned in all Spain, the second network could not get it until 1982. For this reason it was not strange that successful programs in the UHF passed to the first network.The UHF continued to develop a minority program, with a strong cultural accent, which did not compete directly with TVE-1. In addition to documentaries, theater and fiction sessions, the second channel accommodated educational spaces and sports. At that time, the second network was colloquially dubbed "el canalillo."
During the Spanish transition, the programming of the second network received a small boost. In January 1976 debuted the program of debate La Clave, which addressed current issues from different points of view, something very complicated during the Francoism, preceded by a film related to the subject. The interview space was also important A fondo in which Joaquín Soler Serrano conversed with personalities from the artistic, literary and scientific fields of the time. On the other hand, the new artistic and musical trends were reflected in Encuentros con las artes y las letras and Popgrama.
Another important aspect was the consolidation of the territorial centres, especially in Catalonia and Canary Islands. TVE Cataluña established regional programming in opt-outs through the Circuit Català, while continuing to produce at the national level. On the occasion of the 1982 World Cup held in Spain, the territorial centre of the Canary Islands erected a new production centre that, in addition to broadcasting the signal of the second network, allowed to develop dedicated programming for the archipelago.
1980s
In 1983, the second network was renamed "TVE-2" with a new corporate image. The schedule was not consolidated until the end of the decade.In the mandates of José María Calviño and Pilar Miró, TVE-2 continued to be a cultural channel that accommodated spaces not appropriate for the first network. In the midst of the Movida Madrileña phenomenon, it premiered La Edad de Oro , with the time turned into a space of worship. The 1980s also marked the premiere of emblematic programs such as the cultural magazine "Metropolis", the game show El tiempo es oro presented by Constantino Romero, and Con las manos en la masa , considered the first gastronomical programme in Spanish television history.
On the other hand, TVE-2 retained the broadcast of special events live, some of which exceeded in audience the first network: the European football competitions, the Spanish First Division in communities without autonomic television, the qualifying matches of the Spain national football team, and the Eurovision Song Contest from 1984 to 1992.
In 1984, it premiered Estadio 2, specializing in sports broadcasts, information and a live results service during the weekends.
Creation of «La 2»
The channel strategy of TVE changed with the emergence of private television in 1989. As of 1991, TVE-2 was turned into «La 2» and assumed a new alternative programming, whose spirit was included in the slogan «La 2, para una inmensa minoría». The following director of TVE, Ramón Colom, would redefine the concept towards a smaller target audience aged 30 years old.In the 90s there was a significant increase in own programming, which would give La 2 its own personality. All documentaries, including Documentos TV, presented by Pedro Erquicia, were moved to that signal. In addition, TVE promoted an alternative newsletter to Telediario with the creation of La 2 Noticias, specialized in news of human, social and ecological interest in exchange for reducing the weight of the policy in the blocks. The new format was premiered on 7 November 1994 and thanks to it two journalists rose to fame: Lorenzo Milá and Fran Llorente.
In addition, La 2 issued US series with no place on The First: The Simpsons, Northern Exposure, Married... with Children and Hangin' with Mr. Cooper. As for sports broadcasts, football was transferred to the first channel while the second was left with the rights of the Liga ACB of basketball, the Liga Asobal of handball and the LNFS. Although the channel's audience fell by private competition, these changes served to improve its reputation and turn it into an alternative to conventional programming.
The strategy remained unchanged until 2004, with new programs that have been part of the backbone of La 2. In 1996 began the space of scientific disclosure Redes, directed by Eduard Punset, and in 1997 premiered Saber y ganar, presented by Jordi Hurtado, who became the longest-running game show in Spanish television. One year later was launched Versión española , Spanish film program presented by Cayetana Guillén Cuervo and that offered films without advertising breaks. Other important spaces were La noche temática , the literary space Negro sobre blanco , the informative Escuela del deporte and the containers of infantile programming, among them Con mucha marcha , TPH Club, Hyakutake and Los Lunnis, the latter one of his greatest commercial successes.
Current situation
In 2004 there are changes in the strategy of La 2: information services are remodeled because Fran Llorente, presenter of La 2 Noticias, is chosen news director of TVE, while Lorenzo Milá becomes the host of the Telediario of La 1. The new direction redirects the offer to the young public, with the advance of primetime at 9:30 p.m., the gradual disappearance of regional programming and the entry of series American as Six Feet Under, Two and a half men, The OC or Gilmore girls.On 1 June 2010, the Board of Directors of RTVE made La 2 into a strictly cultural channel, positioning it as the reference for creativity and talent. From that same month La 2 stopped broadcasting its sports programming and infantile. Instead, it introduced cultural programming from the channel Cultural·es. In addition, an address was created for the channel and its management was moved from Torrespaña, to the center of TVE Cataluña in San Cugat del Vallés, Barcelona. Since 2014, primetime is covered by Spanish cinema cycles from Monday to Friday, and European films on weekends. The audience of La 2 has dropped to 2.6% audience share, similar to the children's channel Clan.