Zoe Jeanneau Canto, also known as La Zowi, is a Madrid-based trap female artist.
Biography
La Zowi was born in Paris, France and raised in Granada, Spain, although she has lived in diverse european cities such as Marseille, London, Barcelona and Madrid, where she currently resides. She is the daughter of artists. She grew up listening to Flamenco, which she said "it has been my environment and my way of life. Latin and African music have also become the basis of my references. She also has a child called Romeo with the Spanish rapper.
Musical career
She began her musical career creating music with friends in La Vendicion Records, among whom were the members of Los Santos. She started recording with them In her songs, she speaks mainly of social issues associated to trap music, such as drugs, money and putas. In several interviews she has expressed that she does not like her own voice. In her lyrics, social constructs such as money, putas, drugs and her "goonies" are repeated throughout her songs. Her most common catchphrase is "La Zowi Puta". She released her first track "Raxeta” in 2013 through YouTube. The word "raxeta" is an adaptation to the English word "ratchet", a slang word which refers to girls of humble origin that dress in a striking manner. "For me, a ratchet is someone like me, a humble neighborhood girl who wears cheap clothes and imitations of luxury brands, and does it provocatively." She has collaborated with almost every artist who work with La Vendicion Records, such as Bea Pelea or La Goony Chonga, and has worked recurrently with the producer Zora Jones. On November 22 she took his first mixtape, titled "Ama de casa", published by the same label. The mixtape has vocal collaborations from Albany, Flynt Hustle and GOA, as well as the producers DP Beats, Steve Lean, Barla, Oddlaw or Tweak. La Zowi, together with Alizzz, were also in charge of introducing the second season of the musical show El Bloque TV, which is broadcast on YouTube. In one of her interviews with WAG1 Magazine in 2016, La Zowi defined what trap was for her, a movement that gone viral during that year. According to what the artist commented, trap is "money and drugs" but also a way for women to empower. In addition to her facet as a singer, she has also worked as a model to promote La Vendicion Records label, on where she publishes her songs. In 2020, she publishes her last work called "Elite" and goes back to the talk show La Resistencia to present it. It is a 9 song album which mixes her distinctive concepts with experimental electronic sounds. Zora Jones, Pablo Chill-E and Paul Marmota are some artists that have collaborations in Elite. She debuts for the first time as an artist in the Spanish TV series Cristina La Veneno, created by Los Javis ( and, playing the role of, a famous Spanish television character.
Thematic and controversion
In an interview for “INDIE” la Zowi has described herself as a feminist, supporting women who sexualize themselves. Regarding her music and lyricism, she has stated that it relies a lot on her lifestyle and thought-provoking material. She described herself as a feminist: "Yes, I am a feminist: I believe in equality between women and men. But I really don't feel represented by the kind of feminism that tries to embarrass women who sexualize themselves." In January 2019, comedian interviewed her on the TV program La Resistencia. The interview caused controversial reactions on social networks, especially through Twitter. A few days later, Yolanda Domínguez published an article in the entitled "Is la Zowi a feminist icon?", criticizing the feminism proclaimed by the singer, who declares that she faces sexism in the industry with her letters. She has also been critized because of her shows for being too punk, sexual and explicit.
