In John's vision, recorded in the book of Book of Revelation, Christ instructs John to write a message to the seven churches of Asia Minor. The message to Laodicea is one of judgement with a call to repentance. The oracle contains a number of metaphors.
"I wish that you were cold or hot" (Revelation 3:15–16)
The traditional view has been that the Laodiceans were being criticized for their neutrality or lack of zeal. One problem with this is that Christ’s desire that they be either “cold or hot” implies that both extremes are positive. The traditional view saw “cold” as a negative, the idea apparently being that Jesus either wants the readers to be either zealous for him or completely uncommitted, but not middle-of-the-road. A middle-of-the-road stance was thought to pollute the pure representation of the faith and create misconceptions about the church and its ideals. However, a more recent interpretation has suggested that this metaphor has been drawn from the water supply of the city, which was lukewarm, in contrast to the hot springs at nearby Hierapolis and the cold, pure waters of Colossae. The archaeology shows Laodicea had an aqueduct that probably carried water from hot mineral springs some five miles south, which would have become tepid before entering the city. The imagery of the Laodicean aqueduct suggests not that "hot" is good and "cold" is bad, but that both hot and cold water are useful, whereas lukewarm water is emetic.
"Poor, blind, and naked" (3:17–18)
The words attributed to the Laodiceans may mark an ironic over-confidence in regard to spiritual wealth; they are unable to recognize their bankruptcy. However the image may also be drawing on the perceived worldly wealth of the city. The city was a place of great finance and banking. In 60 A.D the city was hit by a major earthquake. The city refused help of the Roman empire and rebuilt the city itself. The reference to the "white raiment" may refer to the cloth trade of Laodicea. The city was known for its black wool that was produced in the area. The reference to eye medication is again often thought to reflect the historical situation of Laodicea. According to Strabo there was a medical school in the city, where a famous ophthalmologist practiced. The city also lies within the boundaries of ancient Phrygia, from where an ingredient of eye-lotions, the so-called "Phrygian powder", was supposed to have originated.
"Behold, I stand" (3:20)
This is among the most famous images of the Revelation, and is the subject of the famous painting The Light of the World by Holman Hunt. It bears similarities to a saying of Jesus in Mark 13:33–37, and Luke 12:35–38. The door in the painting has no handle, and can therefore be opened only from the inside. Commentators variously view it as a metaphor of intimate fellowship, and/or a reference to the eschatological parousia of Christ. The theme of divine invitations to eat are found both in the New Testament and in Graeco-Roman religion. Commentators have also suggested that Revelation 3:20 is the only New Testament reference to the Old Testament book of Song of Solomon, linking this verse with Song of Solomon 5:2. Various papyri, such as "POxy 3693", include invitations to attend a dinner with gods such as Sarapis, but these are issued by specified individuals to feasts at a temple of a god and do not suggest the visitation of the home by the divinity.
