Larry Weber is an American entrepreneur and the founder, chairman & CEO of Racepoint Global, a communications agency headquartered in Boston, MA. Weber co-founded the Massachusetts Innovation & Technology Exchange, the world's largest Internet marketing association, and acts as Executive Chairman of the MITX Board of Directors.
Career
Weber started his own public relations company, The Weber Group, in 1987 and shortly after launched Thunderhouse, one of the first interactive marketing firms. The Weber Group was unique in its focus on technology and its location in Cambridge, Massachusetts, an area soon to become the interactive capital of the world. Within 10 years, The Weber Group was the world's largest and most established technology public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services group, a $3 billion unit including the company's public relations, research and analysis, and entertainment holdings. In the summer of 2001, Weber engineered the merger of Weber Shandwick Worldwide and BSMG Worldwide to form the world's largest public relations firm. After leaving Interpublic, he founded Racepoint. Over his nearly 40-year career, Weber has counselled many of the world's leading brands on marketing and business strategy including AT&T, Coca-Cola, Cook Medical, General Electric, General Motors, IBM, Kaiser Permanente, Microsoft, Samsung, as well as working with the governments of Libya's Moammar Gadhafi and Rwanda. He has also led the marketing of new technologies such as HTML and the XO laptop by One Laptop per Child, a nonprofit whose mission is to bring access to a modern education to children in third world countries and acts as advisor to multiple emerging technology companies. In 2008, Racepoint was awarded the United Nations Grand Award, which recognizes a communications campaign that addresses an issue of high importance to the UN, for outstanding achievement in public relations due to the success of the “Bridging the Digital Divide” social campaign created for OLPC. Weber is also a guest lecturer at Tuck School of Business at Dartmouth College.
