Latif (singer)


Corey Latif Williams, better known by the mononym Latif, is an American R&B singer and Grammy nominated songwriter. He was the winner of Teen People's Who's Next contest. He was a mentee of Teddy Pendergrass. He was once signed to Universal Motown Records.

Biography

Latif was born in Philadelphia, Pennsylvania. His early passion for music came mainly from his parents, who, ironically, were not musically-inclined. This passion for music developed into an interest in singing.
A close friend of Latif's family, Teddy Pendergrass, served as a mentor for the young budding artist. It was this mentorship that taught Latif how to "deliver" songs. This relationship was nurtured by Latif being taken along with Teddy to various interviews and appearances. It was this that led to Latif being noticed by the daughter of a label executive. Which brought about his first recording contract with Sony/550.
Latif was given a demo deal, which helped him hone his writing skills, and gave him knowledge about the recording process. Latif's vocals were featured in a highly popular commercial for a local bank.
In 2001, the buzz from winning the competition was enough to draw the eye of Kedar Massenburg. This actually worked out well for Latif, because the "taste of spotlight" from the performance convinced him to tell his parents that he did not want to go back to Berklee College of Music. He wanted work on his music full-time. His mother gave him one semester to prove himself, or he had to go back to school. Massenburg became interested in Latif, and signed him to Universal Motown Records.
Latif's debut album on Universal Motown was called Love in the First. Only one single, "I Don't Wanna Hurt You" was released. It was mainly written by Latif, with production by Ryan Leslie, Bryan-Michael Cox, Adonis Shropshire, Greg Charley, Andy C, Teddy Bishop, Mechalie Jamison, D "French" Spencer, and Sean Garrett. Due to poor promotion, the album did not do well.
Latif is no longer signed to Universal Motown Records. He has garnered a large fanbase overseas. One song that may be attributed to his international popularity is "U Think U Know". He has also continued to write for other artists, such as JoJo, Cassie, The Roots, Jim Jones, Lil Scrappy, Tiffany Evans, Frankie J, Trey Songz, Chris Brown, Cheri Dennis, and Musiq Soulchild to name a few. He has signed a co-publishing deal with Universal Music Publishing Group. In 2017, he teamed with friend and fellow writer-producer Aaron Kleinstaub to form duo Lo Boii. The band is signed to London-based label AWAL. Its first single "Floor Seats" dropped in April 2019.

Discography

Singles

;Albums
;EPs
;Mixtapes
TitleArtistAlbum/MixtapeReleased
My Life*Memphis BleekM.A.D.E.2003
Why *The RootsThe Tipping Point2004
Lil' Daddy*Young City Hustle & Flow OST2005
Honey Dip*Jim Jones2005
BabygirlSunN.Y.Overnight Celebrity2005
Serve 'Em*Sonnie CarsonAlmost Famous2006
Paper Touchin*Red CafeNon-album single2007
I Want You More*AkayComfort Zone2008
Confessions*Brittany StreetConfessions of A Martian2008
Strippin in the ClubDJ Diamond Kuts Her-Story in the Making2009
What Should I Do*Young ChrisThe Network 22010
Dream Me There*Audio PushThe Backstage Pass 2010
We Keep It Rockin*Maino Keep It Rockin' EP2011
Everything To Me*Mansion T.U.T.T.2011
Cant Pimp Forever*Sonnie Carson2011
One Two Many*Sir Michael RocksThe Rocks Report2011
S.S.*Sir Michael RocksThe Rocks Report2011
So CloseDannie Phantom Feat. BrandUn DeshayDANIMAL : Tiger Tales2011
The Gutta*Bread Feat. Shiz Lansky2012
Antidote*Sir Michael RocksPremier Politics 1.52012
We Own The NightSonnie Carson Feat. Jim JonesFlight #20122012
Sometimes*Sonnie CarsonFlight #20122012
Virtue*Sonnie CarsonFlight #20122012
Soldiers*iCan Feat. Freeway¥€$ project2012
Where's Summer?*Brandun DeshayReebok Classics 20122012
Expensive Taste*Beanie SigelThis Time2012
Christmas in Compton *Kumasi SimmonsChristmas in Compton – Movie2012
Temptation Girl*Sonnie Carson2013
Another Day Another Dollar*Sonnie CarsonMost Likely To Succeed – Hosted By Dj Don Cannon2014
Turn Down*Sonnie CarsonMost Likely To Succeed – Hosted By Dj Don Cannon2014
Humble Hustler*Young Chris2014

Selected Co-Writer Credits

Grammy Awards And nominations

The Grammy Awards are awarded annually by the National Academy of Recording Arts and Sciences of the United States. Latif has received 2 nominations.