Lav pivo
Lav pivo is a Serbian beer brand. Produced and bottled by Carlsberg Srbija in the town of Čelarevo, it has the second-biggest market share among the beer brands in Serbia, behind their rivals Jelen. Lav means lion in Serbian language.
In addition to Serbia, it is also widespread in Montenegro and Bosnia-Herzegovina.
Lav sponsors the Serbia national football team. Lav's television campaign features a series of commercials featuring actor Nenad Jezdić.
Lav comes in three varieties: the regular one with 5.0% alcohol, the stronger one with 7%, known as Lav 7, and a "smooth" variety known as Lav Premium.
