Le Coq Sportif is a French producer of athletic shoes, activewear, and sporting accessories. Founded in 1882 by Émile Camuset and located in Entzheim, France, the company first issued items branded with its now-famous rooster trademark in 1948. The company's name and trademark are derived from the Gallic rooster, a national symbol of France. The company is a subsidiary of Airesis SA based in Switzerland.
Sponsorships
The company has sponsorship deals with several football clubs, most notably European clubs Saint-Étienne and Fiorentina. In addition, the company sponsors the Quick Step-Innergetic and Team Milramcycling teams. Le Coq Sportif also supplied kits to the Tottenham Hotspur team that won the FA Cup in 1981 and 1982, Aston Villa 1982 team that won the European Cup, Chelsea, Sunderland, Sheffield United and Everton and AFC Ajax of Amsterdam ; the FIFA World Cup winning teams of Italy in 1982 and Argentina in 1986. The company also sponsored Brazilian club Sport Club Internacional in 1982. The club won the traditional Joan Gamper Trophy at the Camp Nou in Barcelona while using Le Coq uniforms. Internacional also won the 1982 Gaúcho Championship wearing Le Coq. Fluminense Football Club is another Brazilian powerhouse that dressed Le Coq Sportif's kits in the 80s and won the National League title in 1984 as well as a Campeonato Carioca threepeat in 1983, 1984 and 1985. South Korean golfer Yang Yong-eun wore a Le Coq Sportif shirt on the last day of the PGA Championship in 2009, which he won. Le Coq Sportif is famous in Japan and Korea and hired local designers to complete and adapt the global collection for local market. They also signed some partnerships to release special models. Le Coq Sportif in Japan associated with Sou to create handmade shoes and tabi. They also released a line of shoes with designer Kamishima Chinami. For Le Coq Sportif Korea, the partnership was made with the car manufacturerPeugeot to create a shoe named the "Peugeot 207cc." The shoes were recalled in 2009 for a product fault, when the fabric was exposed to water the shoe's stitching would come apart. This in turn lost Le Coq Sportif millions in revenue. In 2012, Le Coq Sportif returned to professional cycling, and manufactured the jerseys for the Tour de France under a new five-year contract with Amaury Sport Organisation. Le Coq Sportif started supplying the Tour de France in 1951. Le Coq Sportif is the official uniform supplier of the following teams/players:
