Lee National Denim Day Lee National Denim Day is a fundraiser created by Lee Jeans to support the Women's cancer programs of the Entertainment Industry Foundation . Every year, people are asked to donate the money they would spend on a pair of jeans to support breast cancer research and wellness programs. The beneficiary of the program is the American Cancer Society . It is celebrated on the first Friday of October.Program history Lee National Denim Day has raised more than $83 million in the fight against breast cancer . In 2008, an estimated 800,000 individuals wore denim on Lee National Denim Day.Celebrity spokespersons 1996 – Professional Basketball player Rebecca Lobo , whose mother is a breast cancer survivor . 1998 – Actress Yasmine Bleeth , who played Caroline Holden on the TV show Baywatch . Yasmine's mother died from inflammatory breast cancer when Yasmine was 20 years old. 1999 – Actress Patricia Arquette , who played the psychic Allison DuBois on the TV show Medium . Patricia's mother died from breast cancer in 1997. 2000 – Actor Rob Lowe , who later played Sam Seaborn in the TV show The West Wing , was the first male spokesperson for the Lee National Denim Day. His grandmother and great-grandmother both suffered from breast cancer. 2001 – Actress Lucy Liu , co-star in the film Charlie's Angels and on TV's Ally McBeal . Liu was once diagnosed with a non-cancerous breast lump . 2002 – Actress Melina Kanakaredes , star of ' as Detective Stella Bonasera . A friend of hers was diagnosed with breast cancer. 2003 – Actress Christina Applegate , who played Kelly Bundy on the sitcom Married... with Children . Christina's mother, Nancy Priddy , suffered from breast cancer but survived. 2004 – Actor Charlie Sheen, of the TV show Two and a Half Men . A close friend of his lost her life to breast cancer and Sheen wanted to help find a cure for the disease. 2005 – Actors James Denton and Ricardo Antonio Chavira , stars of the TV show Desperate Housewives , helped raise $8.5 million. The mothers of both actors lost their lives to breast cancer. 2006 – Actor Pierce Brosnan , who played British spy James Bond . Brosnan's first wife, Australian actress Cassandra Harris , died due to ovarian cancer , and he has been a cancer research advocate ever since . 2007 – Actress Mariska Hargitay , who plays detective Olivia Benson on '. Her childhood friend lost her battle with breast cancer in Spring 2007. Billy Ray Cyrus , and actresses Gabrielle Union and Kerry Washington also supported the campaign. 2008 – Actors Chandra Wilson , who plays Dr. Miranda Bailey on Grey's Anatomy , and Tim Daly , who plays Dr. Pete Wilder on Private Practice , joined the campaign in support of loved ones who have struggled with the disease. 2009 – Actress Christina Applegate, program ambassador in 2003, announced in May 2009 she was returning to support the campaign after suffering from breast cancer herself in 2008. 2010 - Actress Felicity Huffman , who plays Lynnette Scavo on Desperate Housewives , joined the campaign in support of loved ones who have struggled with the disease. 2011 - Mike Rowe , creator, host and executive producer of Dirty Jobs with Mike Rowe . His mother, Peggy, was diagnosed with breast cancer. 2012 - no celebrity spokesperson for 2012 2013 - no celebrity spokesperson for 2013.Related observances In Canada, National Denim Day is organized by the CURE Foundation, and is held in May, rather than October.
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