Lee National Denim Day


Lee National Denim Day is a fundraiser created by Lee Jeans to support the Women's cancer programs of the Entertainment Industry Foundation. Every year, people are asked to donate the money they would spend on a pair of jeans to support breast cancer research and wellness programs. The beneficiary of the program is the American Cancer Society. It is celebrated on the first Friday of October.

Program history

Lee National Denim Day has raised more than $83 million in the fight against breast cancer. In 2008, an estimated 800,000 individuals wore denim on Lee National Denim Day.

Celebrity spokespersons

In Canada, National Denim Day is organized by the CURE Foundation, and is held in May, rather than October.