Les Schwab founded the company with a single store in Prineville, Oregon, when he bought OK Rubber Welders in 1952. Corporate headquarters were later moved to nearby Prineville and to Bend in 2008. From 1964 until 2011, the firm offered an innovative February "Free-Beef" promotion to boost sales during slow late-winter months. The company was sued by the Equal Employment Opportunity Commission in 2006 over allegations of gender based job discrimination. The EEOC suit claimed the company denied women top management positions in the company and noted that at the time of the filing there was but a single female assistant store manager. They were also sued by former employees over the same allegations in a class action lawsuit filed the same year. The federal case was settled in 2010. On December 12, 2006, Dick Borgman became CEO of the company. That year the company ranked as the 318th largest private company according to Forbes. As of 2007, the chain operates more than 410 stores in Alaska, California, Idaho, Montana, Nevada, Oregon, Utah, and Washington. The company does more than $1.6 billion in sales each year, and is the second largest independent tire retailer in the United States. Founder Les Schwab died in May 2007, with ownership remaining within the family, then chairman Phil Wick died in 2010. Les Schwab Tires entered the Denver metropolitan area with five stores in October 2012, the first in Colorado, bringing the total number of company owned stores to 374. On December 2019 Jack Cuniff sent out an email stating that Les Schwab will be selling, not long after the closures of 2 recap locations.
Operations
In addition to tires, the company sells a variety of other auto parts and auto related services, including brakes and shocks. In 2008, Forbes magazine ranked Les Schwab as the 324th largest privately held company in the country. Modern Tire Dealer has called the Les Schwab "arguably the most respected independent tire store chain in the United States." The company closes all of its stores on Sundays, and employees are known for running to customer vehicles when they pull in to park.
