Line Friends
Line Friends are featured characters, invented by Kang Byeong Mok, based on the stickers from diverse applications of Naver Corporation and the messaging app Line. It was released in 2015 by Line Corporation, a Japanese subsidiary of the South Korean internet search giant Naver Corporation. These characters are used in various products, animation, game, cafe, hotel and theme park. The brand is currently managed by its subsidiary Line Friends Corporation since 2015.
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Apart from its online store, physical stores have been opened in Seoul, South Korea, Tokyo, Bangkok, Shanghai,,, Chengdu, Guangzhou, Chongqing, Shenzhen, Nanjing, Beijing, Hangzhou, Hong Kong, Taipei, New York City and Los Angeles.
Characters
The original Line characters were created by Kang Byeongmok, also known as "Mogi" in 2011.Brown & Friends
- Cony, Brown, Moon and James
- Boss, Jessica and Sally
- Leonard and Edward
- Brown's younger sister Choco and her best friend Pangyo
- Sally's friends Elly, Louie and Ari
Character information
- Brown: Silent but has a warm heart. His expressionless face is charming, as a friend of everyone who expresses his mind more than words. He seems he doesn't care much. But, he has a shoulder to share and has a big heart to hear you. He loves Cony who is full of energy, and always there for his little sister Choco.
- Cony: She is bright, cheerful and full of passion. She gets super excited when she's with her beloved Brown. Cony's always curious and likes challenging new things, so she often make her friends surprised.
- Sally: With her unexpected charm, cute little Sally brings joy to her friends with full of bright and wild ideas. Don't be fooled by her cuteness, she might reveal the other side of her you've never expected!
- Choco: Sweet, lovely Choco who loves fashion and sweets. She is shy like her brother Brown, but once you get to know her, she gets along well even with Brown's friends.
- Moon: A funny guy whose face looks just like the full moon. No one knows where he came from, but he brings cheerful laughter to his friends with his wit and great humour.
- Leonard: Sentimental Leonard likes to sing along with the sound of rain. He also loves to hang out with Sally and Edward, the so called tiny little trio.
- James: Beautiful blonde haired James who loves himself the most. He may seem cool and chic, but to tell the truth, he’s actually delicate and fragile.
- Boss: Loud and wild Boss is an ordinary salaryman. He shows up out of nowhere and gives good laughs to people.
- Edward: Edward is brilliant and always curious. He’s also a racer who has a thirst for speed and an adventurer who dreams of the day becoming a butterfly!
- Jessica: Smart and sassy Jessica. She always gives clear and punchy answers for friends who wants to chat about things.
- Pangyo: Our sluggish friend Pangyo, who likes to think and make interesting stuff. He is always content and has a smile on his face.
BT21
BT21 is the first presentation from FRIENDS CREATORS, a project formed to create new characters for the Line Friends series. South Korean boy group BTS was the first artist of this project, and the main theme of the project is to show the connection between BTS and Line Friends in terms of popularity in the world. It comprises 8 special characters created by South Korean boy group BTS.The character designs were based on the original ideas and sketches by the 7 members of the group. Videos of BTS designing BT21 are uploaded in BT21 YouTube Channel.The name BT21 is a combination of the group's name BTS and the 21st Century. Member Suga commented that the name should represent both BTS and the 21st Century so they would live for the next 100 years.
BT21 was officially launched by Line Friends in October 2017.
Character information
- Koya is a character that always sleeps. He is a deep thinker, a baby blue koala with violet nose and removable ears. He lives in Eucalyptus forest. He was created by RM - Kim Namjoon, the leader of the group.
- RJ is a character that loves to eat. He is a kind, white alpaca who wears a red scarf and wears a grey parka when it is cold. Even though he originated from Machu Picchu, he hates shaving. He was created by Jin - Kim Seokjin.
- Shooky is a character who is very savage. He is a naughty, little chocolate chip cookie who is scared of milk and leads a cookie team called the Crunchy Squad. He was created by Suga - Min Yoongi.
- Mang is a character that loves to dance. His species is unknown save for the horse-faced mask with a heart-shaped nose he wears that hides his identity. He was created by J-hope - Jung Hoseok.
- Chimmy is a character that has his tongue out all the time. He is a passionate puppy who wears a yellow hoodie but doesn't know his past. He loves harmonica. He was created by Jimin - Park Jimin.
- Tata is a character that sometimes smiles. He is a curious, shape-shifting alien prince from the Planet BT with a heart-shaped head and a blue body with yellow polka-dots. He was created by V - Kim Taehyung.
- Cooky is a character who loves his body "like a temple". He is a cute, yet tough pink bunny with one bold eyebrow and white heart-shaped tail who wants to be strong. he loves boxing. He was created by Jungkook - Jeon Jeongguk.
- Van is Tata's space robot. Half of his body is grey with an "X" eye, and the other half is white with an "O" eye. He is BT21's protector and was created by RM to represent BTS' fandom, A.R.M.Y.
ROY6
in collaboration with global character brand, Line Friends.
China's first and world's second FRIENDS CREATORS project, Roy Wang participated in every step,
starting from initial sketches and storytelling to product planning. Videos of Roy Wang designing ROY6 are uploaded on the roy6 YouTube Channel.
ROY6 was officially released by Line Friends in November 2018.
Character information
- Royan is a lion-looking sun descended upon earth from the sky, gives splendid sunlight to the people with his shiny mane.
- Eddy simply loves being next to someone who needs courage and gives them a surprise hug
- Long Long is a young and small dragon with an iridescent fin, Long Long brings luck to people and summons meteor showers with his magic wand.
- Loudy is a chatty cloud, admires the earth more than the sky.
- T-2000 is a clumsy but adorable robot, T-2000 shows people the future, which they hope to see on the screen.
- Baobao Tree is a mysterious wish-bearing tree, Baobao provides a place of rest for everyone.
Anime
Two anime series, LINE OFFLINE and LINE TOWN, were produced in 2013, picturing the Line Friends as employees for the fictional Line Corporation.Line Offline
Line Offline is an animated series created by Shogakukan Productions, based on salaryman characters working at "Line Corporation". All 114 episodes last about three minutes. The series was aired from January 8, 2013, to October 1, 2013.The episodes of Line Offline are not connected to each other. The idea behind the series is to represent the ordinary life of company employees, in which every small problem could lead to awkward and hilarious situations that require some effort in order to restore the status quo.
Most characters from Line Offline are part of Line's universe.
Episodes
Line Town
Characters
- Cony is a rabbit with a pleasant personality. She likes to go on a diet.
- Brown is a Canadian bear who likes salmon a lot. He is silent, and has a crush on Cony. He becomes scary when he gets angry, and notes appears when he feels good.
- Moon is a manjū-shaped-headed man who loves the moon. His interest is playing video games. He sometimes tricks his friends when he is bored. His father is an adventurer.
- James is a narcissist with long, blonde hair. He is obsessed with his appearance, and is afraid of high places.
- Jessica is a cat who is knowledgeable about fashion and loves to cook a lot. She is Cony's best friend.
- Sally is a chick who usually helps her friends. She often stays in the windmill tree hollow in the park. She likes karaoke.
- Boss/Mister is an almost completely bald middle-aged man with glasses. He appears as many different identities in every episode.
- Leonard is a little frog boy that looks up to Moon. He refers to Moon as an "elder brother".
- Edward is a green caterpillar with a cap who often stays by Sally's side.
- Cob Taro is a cobra with a Mohawk hairstyle and an eye patch that escaped from the zoo and now has a part-time job at the burger shop.
- Dorothy is a hen who likes to take gossips. Cony fears her.
- Mr. Kinoko is a beaver who owns a mushroom dish restaurant and can cook mushroom dishes very well. Kinoko is the Japanese word for mushrooms.
Episodes
Theme Songs
Opening
- "AIUEOngaku" by Greeeen
Ending
- "Millefeuille Nights" by Shōko Nakagawa
- "Marshmallow" by Kerakera
Products
- Friends – with Brown and Sally as the speaker's appearance
Collaborations
On December 12, 2019, Netflix collaborate with Line Friends to create an original animated series based on the characters from Brown & Friends.