Link rot is the phenomenon of hyperlinks tending over time to cease to point to their originally targeted file, web page, or server due to that resource being relocated or becoming permanently unavailable. A link that no longer points to its target, often called a broken or dead link, is a specific form of dangling pointer. The rate of link rot is a subject of study and research due to its significance to the internet's ability to preserve information. Estimates of that rate vary dramatically between studies.
Prevalence
A number of studies have examined the prevalence of link rot within the World Wide Web, in academic literature that uses URLs to cite web content, and within digital libraries. A 2003 study found that on the Web, about one link out of every 200 broke each week, suggesting a half-life of 138 weeks. This rate was largely confirmed by a 2016–2017 study of links in Yahoo! Directory that found the half-life of the directory's links to be two years. A 2004 study showed that subsets of Web links could have dramatically different half-lives. The URLs selected for publication appear to have greater longevity than the average URL. A 2015 study by Weblock analyzed more than 180,000 links from references in the full-text corpora of three major open access publishers and found a half-life of about 14 years, generally confirming a 2005 study that found that half of the URLs cited in D-Lib Magazine articles were active 10 years after publication. Other studies have found higher rates of link rot in academic literature but typically suggest a half-life of four years or greater. A 2013 study in BMC Bioinformatics analyzed nearly 15,000 links in abstracts from Thomson Reuters's Web of Sciencecitation index and found that the median lifespan of web pages was 9.3 years, and just 62% were archived. A 2002 study suggested that link rot within digital libraries is considerably slower than on the web, finding that about 3% of the objects were no longer accessible after one year.
Causes
Link rot can result from several occurrences. A target web page may be removed. The server that hosts the target page could fail, be removed from service, or relocate to a new domain name. A domain name's registration may lapse or be transferred to another party. Some causes will result in the link failing to find any target at returning an error such as HTTP 404. Other causes will cause a link to target content other than what was intended by the link's author. Other reasons for broken links include:
the restructuring of websites that causes changes in URLs
Strategies for preventing link rot can focus on placing content where its likelihood of persisting is higher, authoring links that are less likely to be broken, taking steps to preserve existing links, or repairing links whose targets have been relocated or removed. The creation of URLs that will not change with time is the fundamental method of preventing link rot. Preventive planning has been championed by Tim Berners-Lee and other web pioneers. Strategies pertaining to the authorship of links include:
linking to primary rather than secondary sources and prioritizing stable sites
avoiding links that point to resources on researchers' personal pages
Strategies pertaining to the protection of existing links include:
using redirection mechanisms such as HTTP 301 to automatically refer browsers and crawlers to relocated content
using content management systems which can automatically update links when content within the same site is relocated or automatically replace links with canonical URLs
integrating search resources into HTTP 404 pages
The detection of broken links may be done manually or automatically. Automated methods include plug-ins for content management systems as well as standalone broken-link checkers such as like Xenu's Link Sleuth. Automatic checking may not detect links that return a soft 404 or links that return an 200 OK response but point to content that has changed.
