Liqui Moly GmbH is a German company specializing in oils, lubricants and additives. Starting January 1, 2018, Liqui Moly is part of the Würth Group which bought the remaining shares of the previous majority holder and CEO Ernst Prost. He now is the managing director of Liqui Moly, together with Günter Hiermaier.
Founding
Liqui Moly GmbH was founded in 1957 in Ulm on the riverDanube. The patent for production of molybdenum disulfide formed the basis for the company. This additive based on liquified molybdenum disulfide was the company's first product and gave the company its name. Molybdenum sulfide, the basic ingredient of the Liqui Moly Oil additive, was discovered in the shops of the US Army in post-war Germany. These shops sold a can under the brand name LIQUI MOLY that contained the liquified form of the solid lubricant molybdenum sulfide. When added to motor oil, this substance ensures emergency running characteristics in the event of a sudden loss of oil. Fighter pilots in World War One had already exploited this property, adding MoS2 to the motor oil in the aircraft engines. This enabled pilots to still land, even if the oil tank was hit.
Products
Liqui Moly's main product is motor oil with MoS2 but there are also other lubricants with MoS2 and the additive MoS2 itself to be added by the end user during oil changes. Molybdenum disulfide enhances the lubrication quality of the oil and offers emergency operating features under harsh conditions. It can be added to motor oils and to non-motor oils including gear oil, transmission oil or differentials oils. From this additive, an entire range was developed, with over 4000 products including engine and gear oils, additives and vehicle care products, workshop equipment and service products. In Germany, Liqui Moly is one of the leading producers of engine oils. Germany remains the main marketplace, but international demands are increasing. LIQUI MOLY products are now sold in 120 countries.
Sponsoring
The company is engaged in motorsport, basketball, winter sports, tennis and other sports. Liqui Moly is a sponsor of Engstler Motorsport and FCP Euro in the TCR touring car series. The Liqui Moly Team Engstler participates in TCR Asia, TCR Middle East and ADAC TCR Germany 2017. Since 2013, the company has partnered the motorcycle team Intact GP in the Moto2 class with riders Xavi Vierge and Marcel Schrötter. Since the 2017/2018 season, the company is sponsor of the Los Angeles Kings in the National Hockey League. The company was an official sponsor at the Men's Ice Hockey World Championship 2017. Liqui Moly has been a sponsor in veoauto kross and Mikk Mäesaar the 2018/2019 season. The German oil specialist also entered the IMSA WeatherTech SportsCar Championship 2018 in partnership with Turner Motorsport. and participated at the Daytona 24 hour race. Since September 2018, Liqui Moly is an official sponsor of the Chicago Bulls in the National Basketball Association. As of the first race of the 2020 season of Formula 1, Liqui Moly will be an official sponsor of the Formula 1 championship for 3 years.
