List of Burger King ad programs


This is a list of the various advertising programs fast food restaurant chain Burger King has employed over the course of its history. It includes promotional slogans, jingles and media tie-ins.

Slogans

This is a partial history of BK advertising slogans:
Many Burger King locations built in the 1960s and 1970s still have this slogan as part of their signage.

Canada

Mexico

The Burger King jingle

In 1973, BK introduced a jingle in response to McDonald's Big Mac song. The lyrics proclaimed that Burger King would serve you a customized product, according to its slogan Have it your way, and that it would happily do so:
The jingle was used for several years in the '70s, and has been modified several times and reused: during the 80s the phrase at Burger King today was added at the end of the song. A commercial with Shaquille O'Neal had different tempos of jingles as Shaq goes into a 1950s malt shop, then '60s and '70s styles and finally a 1980s neon theme, each line reflecting music styles of said decade. During a 2006 commercial called the Whopperettes featuring Brooke Burke, the performers sang a modified version of the song during a musical number overseen by the King.

Promotions

CP+B

Crispin Porter + Borguski created a series of web-based advertisements to complement the various television and print promotional campaigns on sites such as Myspace and various BK corporate pages. These viral campaigns coupled several other new advertisement campaigns drew considerable positive and negative attention to BK.
London-based Mother had been working in partnership with McGarryBowen for the company beginning in December 2011. Mother took over as the company's firm of record on February 19, 2013 from McGarryBowen. The partnership only lasted one year until the agency was dropped on January 6, 2014.
Burger King supports its advertising and change efforts with the opportunity for customers to fill out a My BK Experience survey everytime after they eat at Burger King, keep their receipt, and go online to complete the survey. Customers receive a free survey code they can exchange for their choice of a Whopper or Chicken Sandwich, and Burger King receives invaluable feedback they use to continually improve upon their service, customer experience, and to get advertising ideas and inspiration.

Media tie-ins

The following movies and shows were promoted in store as Kids' Meals or other promotional products.

4Kids Entertainment

Lionsgate

20th Century Studios

Bitsy Entertainment Co./[PBS]

NameDateStudio 2Notes
TeletubbiesBBC

Disney">The Walt Disney Company">Disney/[Pixar]

Jim Henson Company

NameDateStudio 2Notes
Muppets from SpaceUK only
The Dark Crystal

Marvel

NameDateStudio 2Notes
Fantastic Four20th Century Fox
20th Century Fox
The Incredible HulkUniversal Studios
Iron ManParamount Pictures
Iron Man 2Paramount Pictures
Spider-Man 2Sony Pictures
Spider-Man 3Sony Pictures
Ghost RiderColumbia PicturesInternational markets only
ThorParamount Pictures
20th Century FoxInternational markets only
Film Roman

DreamWorks">DreamWorks Animation">DreamWorks

[Fisher Price]

[Funimation Entertainment]

[Hasbro]

[Jada Toys]

[Konami]

Manhattan Toys

Microsoft

[Nintendo]

[Paramount Pictures]

[Peanuts]

[Playmates Toys]

[Sony Pictures Entertainment]

[Universal Studios]

[Warner Bros.]

[The Weinstein Company]

[Viz Media]

Misc.

Cross promotions