List of countries by smartphone penetration


This is a list of countries by smartphone penetration in 2019. These numbers are based on the top countries by percentage of population owning a smartphone and come from Newzoo's Global Mobile Market Report.

2019 rankings

Newzoo's 2019 Global Mobile Market Report shows countries/markets sorted by smartphone penetration. These numbers come from Newzoo's Global Mobile Market Report 2019 - Light Version.
RankCountry/RegionTotal populationSmartphone penetrationSmartphone users
1United Kingdom67.0m82.9%55.5m
2Germany82.4m79.9%65.9m
3United States329.1m79.1%260.2m
4France65.5m77.5%50.7m
5Spain46.4m74.3%34.5m
6South Korea51.3m70.4%36.1m
7Russia143.9m66.3%95.4m
8Italy59.2m60.8%36.0m
9China1,420.1m59.9%851.2m
10Japan126.9m57.2%72.6m
11Iran82.8m54.8%45.4m
12Turkey83.0m54.0%44.8m
13Mexico132.3m49.5%65.6m
14Brazil212.4m45.6%96.9m
15Vietnam97.4m44.9%43.7m
16Philippines108.1m33.6%36.3m
17Indonesia269.5m31.1%83.9m
18India1,368.7m36.69%502.2m
19Bangladesh168.1m18.5%31.0m
20Pakistan204.6m15.9%32.5m

2018 rankings

Newzoo's 2018 Global Mobile Market Report shows countries/markets sorted by smartphone penetration. These numbers come from Newzoo's Global Mobile Market Report 2018. By total number of smartphone users, "China by far has the most, boasting 783 million users. India took the #2 spot with 375 million users. However, that gap will decrease by 2021, when we expect India to have 601 million smartphone users. The U.S. came in at #3, accounting for 252 million of the world’s smartphones."
RankCountry/RegionTotal populationSmartphone penetrationSmartphone users
1United Kingdom 66,574,00083%54,713,000
2Netherlands17,084,00079.3%13,547,000
3Sweden9,983,00078.8%7,864,000
4Germany82,293,00078.8%64,830,000
5United States326,767,00077.0%251,688,000
6Belgium11,499,00076.6%8,813,000
7France65,233,00076.0%32,598,000
8Spain46,397,00072.5%33,631,000
9Canada36,954,00072.1%26,635,000
10Australia24,772,00068.6%16,999,000
11South Korea51,164,00068.0%34,562,000
12Kazakhstan18,404,00064.9%11,938,000
13Poland38,105,00064.0%24,371,000
14Russia143,965,00063.8%91,865,000
15Taiwan23,694,00060.0%14,223,000
16Italy59,291,00058.0%34,394,000
17Malaysia32,042,00057.5%18,437,000
18Japan127,185,00055.3%70,327,000
19China1,415,046,00055.3%782,848,000
20Romania19,581,00053.8%10,538,000
21Ukraine44,009,00048.3%21,276,000
22Argentina44,689,00046.9%20,979,000
23Saudi Arabia33,554,00046.0%15,449,000
24Mexico130,759,00045.6%59,597,000
25Philippines106,512,00044.9%47,858,000
26Chile18,197,00044.2%8,049,000
27Thailand69,183,00043.7%30,217,000
28Brazil210,868,00041.3%87,172,000
29Venezuela32,381,00040.8%13,224,000
30Colombia49,465,00039.8%19,669,000
31Morocco36,192,00037.9%13,707,000
32Turkey81,917,00037.9%31,060,000
33Vietnam96,491,00037.7%36,378,000
34South Africa57,398,00035.5%20,371,000
35Iran, Republic of82,012,00064.6%53,200,000
36Peru32,552,00032.1%10,462,000
37Uzbekistan32,365,00031.3%10,142,000
38Algeria42,008,00029.1%12,204,000
39Egypt99,376,00028.0%27,852,000
40India1,354,052,00027.7%374,893,000
41Indonesia266,795,00027.4%73,155,000
42Ghana29,464,00024.0%7,060,000
43Myanmar53,856,00021.8%11,722,000
44Kenya50,951,00020.9%10,668,000
45Sudan41,512,00019.7%8,176,000
46Bangladesh166,368,00016.1%26,827,000
47Uganda44,271,00015.6%6,922,000
48Pakistan200,814,00013.8%27,730,000
49Nigeria195,875,00013.0%25,552,000
50Ethiopia107,535,00011.2%12,014,000

2017 rankings

Newzoo's 2017 Global Mobile Market Report shows shows countries/markets sorted by smartphone penetration. These numbers come from Newzoo's Global Mobile Market Report 2017
RankCountry/RegionTotal PopulationSmartphone PenetrationSmartphone Users
1United Arab Emirates9,398,00080.6%7,573,000
2Sweden9,921,00072.2%7,167,000
3Switzerland8,454,00071.7%6,061,000
4South Korea50,705,00071.5%36,262,000
5Taiwan23,564,00070.4%16,596,000
6Canada36,626,00069.8%25,556,000
7United States326,474,00069.3%226,289,000
8Netherlands17,033,00068.8%11,720,000
9Germany80,636,00068.8%55,492,000
10United Kingdom65,511,00068.6%44,953,000
11Australia24,642,00067.7%16,671,000
12Belgium11,444,00067.3%7,706,000
13Spain46,070,00066.8%30,771,000
14Azerbaijan9,974,00066.4%6,619,000
15Italy59,798,00065.8%39,323,000
16France64,939,00065.3%42,399,000
17Saudi Arabia32,743,00065.2%21,337,000
18Portugal10,265,00065.0%6,672,000
19Czech Republic10,555,00064.8%6,835,000
20Malaysia31,164,00064.1%19,967,000
21Poland38,564,00063.4%24,431,000
22Greece10,893,00059.5%6,484,000
23Chile18,313,00056.0%10,254,000
24Romania19,238,00056.0%10,772,000
25Russia143,375,00054.7%78,364,000
26China1,388,233,00051.7%717,310,000
27Japan126,045,00050.1%63,089,000
28Turkey80,418,00049.8%40,010,000
29Argentina44,272,00048.2%21,329,000
30Mexico130,223,00040.7%52,993,000
31Thailand68,298,00040.5%27,628,000
32Kazakhstan18,064,00039.2%7,078,000
33Brazil211,243,00037.7%79,578,000
34Iran80,946,00037.1%30,000,000
35Venezuela31,926,00036.2%11,559,000
36South Africa55,436,00036.2%20,089,000
37Peru32,166,00036.0%11,585,000
38Colombia49,068,00035.4%17,361,000
39Morocco35,241,00033.4%11,755,000
40Algeria41,064,00032.4%13,293,000
41Egypt95,215,00030.4%28,958,000
42Vietnam95,415,00026.4%25,162,000
43Ukraine44,405,00023.5%10,448,000
44Philippines103,797,00023.3%24,173,000
45India1,342,513,00022.3%300,124,000
46Indonesia263,510,00020.7%54,494,000
47Iraq38,654,00019.9%7,709,000
48Nigeria191,836,00014.8%28,381,000
49Pakistan200,814,0006.7%13,505,343
50Bangladesh164,828,0005.2%8,578,000

2016 rankings

The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.
RankCountry% of adults
owning a smartphone
Relative size
1South Korea-
2Australia-
3Israel-
4United States-
5Spain-
6New Zealand7071
7United Kingdom-
8Canada-
9Chile-
10Malaysia-
11Germany-
12Italy-
13Turkey-
14China-
15Palestine-
16Lebanon-
17Jordan-
18France-
19Argentina-
20India-
21Russia-
22Brazil-
23Poland-
24Japan-
25South Africa-
26Vietnam-
27Mexico-
28Nigeria-
29Ukraine-
30Kenya-
31Peru-
32Philippines-
33Ghana-
34Indonesia-
38Pakistan-
35Senegal-
36Fiji-
37Burkina Faso-
39Tanzania-
40Ethiopia-
41Uganda-

A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%.

2015 rankings

The following list of countries by smartphone penetration was measured by the Pew Research Center survey conducted in 40 nations among 45,435 respondents from March 25 to May 27, 2015.
RankCountry% of adults
owning a smartphone
Relative size
1South Korea-
2Australia-
3Israel-
4United States-
5Spain-
6New Zealand7071
7United Kingdom-
8Canada-
9Chile-
10Malaysia-
11Germany-
12Italy-
13Turkey-
14China-
15Palestine-
16Lebanon-
17Jordan-
18France-
19Argentina-
20Venezuela-
21Russia-
22Brazil-
23Poland-
24Japan-
25South Africa-
26Vietnam-
27Mexico-
28Nigeria-
29Ukraine-
30Kenya-
31Peru-
32Philippines-
33Ghana-
34Indonesia-
35Senegal-
36India-
37Burkina Faso-
38Pakistan-
39Tanzania-
40Ethiopia-
41Uganda-

A different research performed by eMarketer indicates that the smartphone penetration in Denmark is 81%.

2013 rankings

The following list of countries by smartphone penetration was measured by Google's Our Mobile Planet in 2013.
RankCountry/TerritoryPenetration
1UAE73.8%
2South Korea73.0%
3Saudi Arabia72.8%
4Singapore71.7%
5Norway67.5%
6Australia64.6%
7Sweden62.9%
8Hong Kong62.8%
9United Kingdom62.2%
10Denmark59.0%
11Ireland57.0%
12Israel56.6%
13Canada56.4%
14United States56.4%
15Spain55.4%
16Switzerland54.0%
17New Zealand53.6%
18Netherlands52.0%
19Taiwan50.8%
20Austria48.0%
21China46.9%
22Slovakia45.9%
23Finland45.5%
24France42.3%
25Czech Republic41.6%
26Italy41.3%
27Germany39.8%
28South Africa39.8%
29Philippines38.7%
30Mexico36.8%
31Russia36.2%
32Poland35.0%
33Malaysia34.5%
34Hungary34.4%
35Belgium33.5%
36Greece32.5%
37Portugal32.1%
38Thailand31.0%
39Argentina30.7%
40Turkey29.6%
41Romania27.9%
42Brazil26.3%
43Japan24.7%
44Vietnam19.7%
45Indonesia14.0%
46Ukraine14.4%
47India12.8%