Live group


Live group Pty Limited is a payment service provider, accredited by MasterCard. Originally established by Macquarie Bank in 2006 as Live Payments, the company was privatised in 2008 and restructured as Live group.

History

Live group was originally established as Live payments by Macquarie Bank in 2006. The company offered a unique corporate taxi payments solution and online reconciliation portal that assists corporate users in tracking their taxi expenditure. Former Cabcharge Australia Ltd executive Ewaz Barukh was appointed managing director in early 2007.
In March 2008 Live Payments was privatised and in November of that year acquired Live TaxiEpay. Live TaxiEpay, is a wholly owned subsidiary of the Live group specifically involved in supplying EFTPOS terminals, payment devices and additional value-added services to the Australian taxi industry. Since then, company sites have been opened in Sydney, Brisbane, Melbourne, Adelaide and Perth, with dealers and distributors located around the country. In 2016 Live TaxiEpay rebranded as Live taxi.
In 2010 Live TaxiEpay partnered with Motorpass to establish a corporate taxi payments solution.
In 2014, Live TaxiEpay considered legal action against New South Wales and Victoria for what it claimed was anti-competitive legislation after New South Wales passed laws on halving service fees on non-cash taxi payments.
The company along with competitors GM Cabs and Ingogo argued that the service fee caps were reducing competition rather than increasing it.
Between 2012 and 2016, Live group launched four new brands into the Australian market; Live eftpos, Live capital, Live insure and Glide taxi.